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The Effect of Celebrity Endorsement on Gender-Based Conspicuous Consumption

open access: yesGadjah Mada International Journal of Business
This study explores the irrational aspects of consumer behavior, focusing on conspicuous consumption driven by the pursuit of status and self-expression.
CANSU TOR KADIOGLU, SEZEN BOZYIGIT
doaj   +1 more source

Interrelationships among Facets of Self, Motivation, and Conspicuous and Sustainable Consumption Behaviour [PDF]

open access: yesInternational Journal of Business Science and Applied Management, 2015
The current study focuses on a process the current researchers label intra-negotiation-which deals with resolution of an individual's potential conflict across facets of oneself-and its influence on two distinctly different kinds of consumption (one ...
Nguyen, T.   +3 more
doaj  

Driving Luxury Purchases: The Impact of Materialism and Money Attitudes on Conspicuous Consumption in Indonesia's Culture

open access: yesIanna Journal of Interdisciplinary Studies
Background: Conspicuous consumption, particularly luxury goods, is becoming increasingly prevalent in Indonesia, driven by materialism and specific money attitudes.
Honey Wahyuni Sugiharto Elgeka
doaj  

The role of social status and testosterone in human conspicuous consumption. [PDF]

open access: yesSci Rep, 2017
Wu Y   +4 more
europepmc   +1 more source

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