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Consumer Responses to Advertising
2019This paper provides a model of the effects of radio advertising and present empirical evidence of the model. The model links buying intention to ad investment and ad attitude, which is in turn linked to ad content, ad emotions and ad attention. The model is specified as a structural equation model, and PLS is used to estimate and test the model.
openaire +1 more source
A Comprehensive Overview of the Risks and Benefits of Coffee Consumption
Comprehensive Reviews in Food Science and Food Safety, 2016L Kirsty Pourshahidi
exaly
Quelle alternative philosophique et éducative au consumérisme contemporain ?
Éducation Et Socialisation, 2019exaly
???Physician Extenders??? and Consumer Responsibility
The Nurse Practitioner, 1994openaire +2 more sources
Mobilitat quotidiana, consum de carburants i forma urbana a la regió metropolitana de Barcelona
Documents D' Analisi Geografica, 2017exaly
Consum de drogues en dones víctimes d’explotació sexual
Anuari De Psicologia De La Societat Valenciana De Psicologia, 2018exaly
Fashion interest as a driver for consumer textile waste management: reuse, recycle or disposal
International Journal of Consumer Studies, 2017exaly