Results 121 to 130 of about 20,251 (136)
Some of the next articles are maybe not open access.
Consumer Responses to Advertising
2019This paper provides a model of the effects of radio advertising and present empirical evidence of the model. The model links buying intention to ad investment and ad attitude, which is in turn linked to ad content, ad emotions and ad attention. The model is specified as a structural equation model, and PLS is used to estimate and test the model.
openaire +1 more source
Mieux connaître le consommateur socialement responsable
Decisions Marketing, 2006Agnes Francois-Lecompte
exaly
La presse de consommation et le marché.Enquête sur le tiers consumériste
Sociologie Du Travail, 2000exaly
???Physician Extenders??? and Consumer Responsibility
The Nurse Practitioner, 1994openaire +2 more sources
La automedicación responsable, la publicidad farmacéutica y su marco en la Atención Primaria
Semergen, 2006exaly
Consum de drogues en dones víctimes d’explotació sexual
Anuari De Psicologia De La Societat Valenciana De Psicologia, 2018exaly