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Garanties [PDF]

open access: yes, 2001
Gómez Pomar, Fernando
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Consumer Response to Stockouts

Journal of Consumer Research, 2000
Consumer responses to stockouts, both in terms of consumer satisfaction with the decision process and in terms of subsequent store choice behavior, are explored. Four laboratory experiments involving stockouts in a consumer choice context are run. The results suggest that consumer response to stockouts is driven in large part by two factors: the effect
openaire   +1 more source

Efficient Consumer Response

2000
Hersteller-Handels-Beziehungen sind seit jeher durch Wettbewerb gepragt. Konzentrations- und Verdrangungsprozesse auf Hersteller- und Handelsebene, steigende Systemkosten (z.B. fur CRM-Systeme) und wachsende Erwartungen auf der Konsumentenseite bestimmen das Bild. Diese Entwicklungen fuhren zu einer Verscharfung nicht nur des horizontalen, sondern auch
Michael Lingenfelder, Claudia Kreipl
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Consumer responses to generic products

Journal of the Academy of Marketing Science, 1984
Plain-label generic products consisting of food and household staples and cigarettes have made significant inroads into the market shares previously held by the national brands of manufacturers and the private brands of wholesalers and retailers. Although the small number of published research studies analyzing purchasers of generic products have ...
L. A. Neidell, L. E. Boone, J. W. Cagley
openaire   +1 more source

Profiling Environmentally Responsible Consumer-Citizens

Journal of the Academy of Marketing Science, 1981
This paper examines differences between proven environmentally responsible individuals and the general public on six variables. An experimental choice situation of environmentally responsible decisions was combined with self report measures to test the hypotheses.
Lewis R. Tucker   +2 more
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Diurnal Variation in Consumer Response

Journal of Consumer Research, 1988
This study investigates the effects of diurnal variation on immediate and delayed response (recall, recognition, and purchase intention) to television commercials. Results show that immediate recall and recognition decline across the day and the scores on delayed recognition of advertisements are significantly higher in the late afternoon than in the ...
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Responsibility of Manufacturers and Consumers

JAMA: The Journal of the American Medical Association, 1968
Man's functions are probed, monitored, altered, and substituted for by machines. The most vital activities of life are sustained by artificial respiration and circulation; death is diagnosed by absent waves on the electroencephalogram. The authority to construct these devices and the privilege of using them places an awesome responsibility on the ...
openaire   +3 more sources

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