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Gamification in marketing: Insights on current and future research directions based on a bibliometric and theories, contexts, characteristics and methodologies analysis. [PDF]
Santos PM, Dias JM, Bairrada CM.
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Building consensus on prescribing self-directed occupational therapy activities: A Delphi study. [PDF]
Joy A +5 more
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An analysis of the market for diving certificates. [PDF]
Daumann F, Klöcker JA, Schurade M.
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Consuming Risk, Consuming Science
Journal of Consumer Culture, 2002This article presents some findings from a study investigating notions of risk among Britons, with a focus on interviewees working as professionals in high technology (high-tech) or science industries. The discussion examines our interviewees’ responses to risks related to the consumption of genetically modified (GM) food.
John Tulloch, Deborah Lupton
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Risk Aversion and Consumer Preferences
Econometrica, 1977The first part of this article integrates the concept of (relative) risk aversion with respect to income (r) with the static analysis of demand for many commodities. Alternative representations of preferences and demand functions, using duality, give rise to many alternative representations and interpretations of r, and to theorems regarding attitudes ...
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Producers, communicators and consumers of ‘risk’
Journal of Epidemiology and Community Health, 2010There was a time when people did not resort to risk to understand or calculate their health condition; they simply lived, caught diseases and then, one day, they just died; or so it seems today. Even doctors—traditionally more aware of their personal casuistry than of the global context—did not pay much heed to statistical refinements.
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"Sales" and Risk-Averse Consumers
Economica, 1983The purpose of this note is to demonstrate that, even with a single producer in the market and with homogeneous consumers, a firm might find it optimal to conduct "sales" of its product. Conducting "sales" is an attractive strategy when the consumers are more risk-averse than the producer is, and there is some uncertainty about the required amount of ...
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