Results 111 to 120 of about 115,898 (304)
Mapping and Innovating Business Models of Food Hubs in Short Food Supply Chains
ABSTRACT Short food supply chains (SFSCs) offer sustainable alternatives to conventional food systems (CFSCs) but require effective intermediaries to scale and remain competitive. Food Hubs (FHs) serve this role by enhancing SFSC efficiency and market reach while upholding community‐oriented values. However, limited research has examined how FHs design
Marije Renkema‐Singh +2 more
wiley +1 more source
Companies have been criticized by employees and activists alike for their insufficient engagement with social and environmental issues. This study examines how consumers respond to public company-directed activism depending on who the activists are, what
Neda Ninova-Solovykh +2 more
doaj +2 more sources
Holy Wine Online: Deir Cremisan in Digital Space
This article focuses on the visual materials of the Cremisan Winery Estate’s Facebook page to argue that Cremisan’s digital presence is complex and multivocal, eschewing binaries of digital food activism or consumer-oriented marketing. My approach (using
Jennifer Ruth Shutek
doaj +1 more source
The Activities of Consumers' Organizations
Someone once said that if two people with the same idea get together in America, the result is an ORGANIZATION. Run your finger down the list of names of associations and societies in any almanac or directory and you will find Eagles, Owls, Elks and Moose, Dragons and Druids, National Associations of Manufacturers of everything from abacuses to zithers,
openaire +2 more sources
Shareholder Activism and the Role of Marketing: A Framework for Analyzing and Managing Investor Relations [PDF]
This paper proposes a conceptual framework that shows the role of (the) marketing (function) in managing investor relations. The framework complements existing literature on the marketing-finance interface and explicitly includes investor relationships ...
Hoffmann, Arvid O.I. +1 more
core +1 more source
ABSTRACT This study examines the use of environmental disclosure as a strategic tool to manage legitimacy crises in a mining company, adopting critical discourse analysis (CDA) as the main methodology. Focusing on a case of environmental disaster, this research reveals how corporate narratives can be manipulated to minimize responsibility and reinforce
Renata Luiza de Castilho Rossoni +1 more
wiley +1 more source
Brand Activism Induced Consumer Alienation
Brand activism, or purpose-driven branding, is a special application of cause-related marketing (C-RM) which has become an increasingly important response to consumers who demand brands speak out on important social issues. Although brand managers aim to support consumer segment interests with appropriate strategies, they risk alienating some consumers.
Richard L. Flight, Arthur W. Allaway
openaire +1 more source
Opportunist to risk manager: reverse engineering the Taylor rule [PDF]
Taylor (1993) advocated that the short term policy rate should respond linearly to the inflation rate and to the output gap. The Taylor Rule also seemed to track the federal funds rate over the formative years of the Greenspan regime, then considered to ...
Byrne, Brian
core
Market Perceptions of ESG Reputational Risk in the US Pharmaceutical Industry
ABSTRACT Negative ESG‐related reputational events generate significant corporate risks, particularly within sensitive sectors such as the pharmaceutical industry. Using novel reputational data, this research investigates investor perceptions of the consequences of experienced ESG breaches among US pharmaceutical firms.
Erdinc Akyildirim +3 more
wiley +1 more source
Cultura do consumo, cidadania e movimentos sociais
Consumption and citizenship are considered by most scholars as belonging to distinct fi elds, and, for a long time, they were theorized separately. In cases which they were approached jointly, even from different theoretical perspectives, the relations ...
Gisela Taschner
doaj

