Results 241 to 250 of about 115,898 (304)

Viral Marketing - Active Consumers Vs. Passive Consumers

SSRN Electronic Journal, 2009
The challenge of viral marketing goes beyond determining the clients to read the message and consists of making them pass it on. This article presents the results of a research on consumer behaviour towards the “pass along” messages specific for viral marketing. The number of received/sent messages, the type of recipients, the conditions that a message
Dan Carja, Elena Grigoras
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Actively influencing consumer loyalty

Journal of Consumer Marketing, 2003
Previous attempts to enhance consumer loyalty have failed, including point reward schemes such as frequent fliers. In response to the poor performance of existing loyalty programs, this study explores an alternative way of actively influencing consumer loyalty and subsequent purchase behavior.
Megan Divett, Nadia Crittenden, Ron Henderson   +2 more
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Housing Activity and Consumer Spending [PDF]

Business Economics, 2007
The current expansion has seen record-high levels of transactions in housing, extraordinary growth in the aggregate value of owner-occupied housing, and large increases in the amount of funds realized from the refinancing of mortgage debt. Many analysts thus have pointed to the strong housing market and rising home prices as a major pillar supporting ...
Jonathan McCarthy, Charles Steindel
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Consumer Perceptions of Promotional Activity

Journal of Marketing, 1991
Several models of consumer response to promotions suggest that a current decision on brand and purchase quantity depends on the expected time until the next price reduction and the expected size of future reductions. In spite of the importance of expected deal frequency and expected deal price to a consumer's decision, relatively little empirical work
Aradhna Krishna, Imran S. Currim, Robert W. Shoemaker   +2 more
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Digitizing Consumer Activism

2016
Charting connections between consumer protest, feminist activism and affordances of digital media, this chapter argues that social media and blogging platforms are becoming instrumental in creating new spaces for feminist action. Women's blog Jezebel (www.jezebel.com) has been chosen as a case study to examine how feminist bloggers use the dialogical ...
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Framing consumer education conceptual innovations as consumer activism

International Journal of Consumer Studies, 2015
AbstractThis position paper developed the argument that creating innovative and forward‐thinking conceptual approaches to consumer education is aproactiveprocess, the trademark of consumer activism. Assuming that (re)conceptualizing consumer education is a form of consumer activism, this article identified the conceptual contributions and intellectual ...
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Consumers Reaction to Brands Political Activity

2019
This study offers an innovative methodology combining qualitative and quantitative content analysis to address a current debate concerning global brands taking part in political discussions. Global and local brands are more and more willing to support or disapprove political leader’s policies on critical issues such as immigration, duties or healthcare
Valentina Mazzoli, Laura Grazzini, Diletta Acuti, Raffaele Donvito   +3 more
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CONSUMER ACTIVISM AND EMPOWERMENT

In today’s fast-paced commercial world, consumer empowerment has become more crucial than ever. The advent of global connectivity and rapid technological advancements has expanded markets, presenting consumers with an overwhelming array of choices, products, and services.
Dr. Hemu Rathore, Dr. Charu Sharma
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