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The Influence of Social Norms on Consumer Behavior: A Meta-Analysis
Journal of Marketing, 2021Social norms shape consumer behavior. However, it is not clear under what circumstances social norms are more versus less effective in doing so. This gap is addressed through an interdisciplinary meta-analysis examining the impact of social norms on ...
V. Melnyk +2 more
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, 2021
In the last fifty years, marketing theory and practice has made significant advances toward becoming more scientific and rigorous. This paper reviews significant past developments in marketing strategy, consumer behavior, and marketing analytics.
J. Sheth
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In the last fifty years, marketing theory and practice has made significant advances toward becoming more scientific and rigorous. This paper reviews significant past developments in marketing strategy, consumer behavior, and marketing analytics.
J. Sheth
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The Fairchild Books Dictionary of Fashion, 2022
We are all consumers. We buy groceries, computers, and cars. We purchase services ranging from bank accounts to college educations. However, we also know that consumers are different from one another.
Tom Meyvis +2 more
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We are all consumers. We buy groceries, computers, and cars. We purchase services ranging from bank accounts to college educations. However, we also know that consumers are different from one another.
Tom Meyvis +2 more
semanticscholar +1 more source
Evolution and Consumer Behavior
Current Opinion in Psychology, 2015An evolutionary theoretical approach considers the adaptive function of behavior. This article discusses what it means to use an evolutionary approach to generate predictions, and discusses two specific evolutionarily informed theories that have uncovered novel insights into consumer behavior.
Kristina M. Durante, Vladas Griskevicius
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Business Perspectives and Research, 2020
Recent marketing trends indicate the rise of influencers as an extension of word of mouth campaigns. As consumers turn to social media platforms, organizations are realizing the power of influencers in affecting a purchase decision.
Anjali Chopra +2 more
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Recent marketing trends indicate the rise of influencers as an extension of word of mouth campaigns. As consumers turn to social media platforms, organizations are realizing the power of influencers in affecting a purchase decision.
Anjali Chopra +2 more
semanticscholar +1 more source
Nostalgia and consumer behavior
Current Opinion in Psychology, 2023The present review examines how and when nostalgia, a social emotion with a rich history in marketing, affects consumption-relevant outcomes. It comments that in recent years, nostalgia's role within consumer behavior, including advertising, consumption, and product choice operates through feelings of social connectedness, and thus research must ...
Evan Weingarten, Ziwei Wei
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Applying the Technology Acceptance Model and Flow Theory to Online Consumer Behavior
Information systems research, 2002In this study, we consider the online consumer as both a shopper and a computer user. We test constructs from information systems (Technology Acceptance Model), marketing (Consumer Behavior), and psychology (Flow and Environmental Psychology) in an ...
M. Koufaris
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CONSUMER BEHAVIOR: A Quadrennium
Annual Review of Psychology, 1998▪ Abstract Consumer behavior continued to attract additional researchers and publication outlets from 1993 through 1996. Both general interest and domain-specific scholarly contributions are discussed, along with limitations and suggested areas for future research. A concluding section observes that the integrity of consumer research is unnecessarily
Gita Venkataramani Johar +2 more
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The consumer behavior of luxury goods: a review and research agenda
Journal of Strategic Marketing, 2020The paper presents a systematic review examining the various factors of consumer behavior towards luxury goods and synthesizes studies. Searches in prominent databases were conducted to pool the studies.
Amrita Dhaliwal, Devin Singh, J. Paul
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