Results 301 to 310 of about 6,470,822 (359)

Self-Concept in Consumer Behavior: A Critical Review

, 1982
The self-concept literature in consumer behavior can be characterized as fragmented, incoherent, and highly diffuse. This paper critically reviews self-concept theory and research in consumer behavior and provides recommendations for future research.
J. Sirgy
semanticscholar   +1 more source

Economics and consumer behavior: Economics and Consumer Behavior

, 1980
This classic text has introduced generations of students to the economic theory of consumer behaviour. Written by 2015 Nobel Laureate Angus Deaton and John Muellbauer, the book begins with a self-contained presentation of the basic theory and its use in ...
A. Deaton, J. Muellbauer
semanticscholar   +1 more source

Demographics in consumer behavior

Journal of Business Research, 1977
Abstract Four criticisms against using socioeconomic and demographic (SED) factors in consumer behavior are reviewed: dissatisfaction with models of consumption behavior developed by economists and sociologists, obsolescence of SED factors in mass consumption societies, poor predictions produced by SED factors, and a grass-is-greener attitude held by
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Religiosity and consumer behavior: a summarizing review

Journal of Management, Spirituality and Religion, 2019
This article is a summarizing review on religiosity and consumer behavior. Review findings from marketing literature indicate that religiosity influences consumer outcomes like materialism, intolerance, ethics, and risk aversion. It also impacts consumer
Ridhi Agarwala, Prashant Mishra, R. Singh   +2 more
semanticscholar   +1 more source

Consumer behavior: An appraisal

Journal of the Academy of Marketing Science, 1979
This article deals with the status of consumer research after nearly twenty years of emphasis. There is a brief history of the subject, an analysis of the number and type articles being published, and an assessment of the direction consumer behavior may take in the future.
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Consumer Behavior and Y2K [PDF]

Journal of Marketing, 1999
T he study of consumer (or better, customer) behavior is one of the most fascinating and multifaceted topics imaginable. For the past 20 years, the dominant paradigm in "CB" has been information processing (cf. Bettman 1979). Substantively, the emphasis has been on attitudes toward and choices among a set of close substitutes (i.e., brands within a ...
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Consumer Behavior and Culture: Consequences for Global Marketing and Advertising

, 2019
Preface 1. Consumer Behavior Across Cultures Global Consumers in a Global Village? Globalization and Global Consumer Culture Converting and Diverging Consumer Behavior Post-Scarcity Societies and the Culture Paradigm Global Communities?
M. Mooij
semanticscholar   +1 more source

Leisure and Consumer Behavior

Journal of the Academy of Marketing Science, 1979
The topic of consumer's leisure-time behavior is receiving increasing attention by marketers as Americans' leisure-related spending rapidly approaches the $200 billion level. This paper first examines the concept of “leisure” and then reviews various measurement issues.
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Understanding sustainable consumption in an emerging country: The antecedents and consequences of the ecologically conscious consumer behavior model

Business Strategy and the Environment, 2018
For past few decades, consumers have lately started to adapt sustainable consumption in emerging countries. The increasing importance of sustainable consumption led the researchers to analyze green purchase and ecological behaviors. The aim of this study
Emel Yarimoglu, Gul Binboga
semanticscholar   +1 more source

Consumer Behavior Analysis [PDF]

, 2007
Academic marketing takes much for granted, largely because it is not a discipline in its own right, but an application area that relies on the perspectives, theories, methodologies, and techniques provided by disciplines such as economics and psychology. At a theoretical level, it generally incorporates rather than creates.
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