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Use and impact of government-mandated activity statements for online gambling in Australia. [PDF]
Harm Reduct JGainsbury SM +2 more
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The Impact of Visual Elements of Packaging Design on Purchase Intention: Brand Experience as a Mediator in the Tea Bag Product Category. [PDF]
Behav Sci (Basel)Liu C, Samsudin MR, Zou Y.
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Anthropomorphism and consumer behaviour: A SPAR‐4‐SLR protocol compliant hybrid review
International Journal of Consumer Studies, 2023The notion of ‘anthropomorphism’ has been a subject of intrigue for transdisciplinary academics and scholars for the longest time, as the origin of this concept dates back to the BCE (Before Common Era).
Fateh Mohd Khan +2 more
semanticscholar +1 more source
Influencer Marketing and Consumer Behaviour: A Systematic Literature Review
Vision: The Journal of Business Perspective, 2022Influencer marketing is an emerging area in the field of marketing. Specifically, this topic grabs the attention of several academicians and practitioners because of the key role played by influencers to stimulate consumer behaviour.
Aswathi Kanaveedu +1 more
semanticscholar +1 more source
Factors influencing touristic consumer behaviour
Journal of Organizational Change Management, 2021PurposeThis paper aims to present a content analysis of two major constructs among tourism settings, namely involvement and emotions, strictly related to tourist behaviour, due to the fact that there are still some critical gaps in the knowledge about ...
V. Santos +4 more
semanticscholar +1 more source
, 2021
The aim of the study is to identify the green consumption values and production patterns and understand how they impact consumer behaviour and purchase intention of green consumers, in particular, the environment-conscious youth in the city of Bangalore.
Subburaj Alagarsamy +2 more
semanticscholar +1 more source
The aim of the study is to identify the green consumption values and production patterns and understand how they impact consumer behaviour and purchase intention of green consumers, in particular, the environment-conscious youth in the city of Bangalore.
Subburaj Alagarsamy +2 more
semanticscholar +1 more source
Qualitative research in organization and management, 2021
PurposeThis article attempts to explore the theoretical model and structural dimensions of sustainable consumer behaviour to develop a “sustainable consumer behaviour scale” for sustainable electronic products.
M. Sheoran, Divesh Kumar
semanticscholar +1 more source
PurposeThis article attempts to explore the theoretical model and structural dimensions of sustainable consumer behaviour to develop a “sustainable consumer behaviour scale” for sustainable electronic products.
M. Sheoran, Divesh Kumar
semanticscholar +1 more source
Consumer Behaviour during Pandemic of COVID-19
, 2021Knowledge of consumer behaviour is an important factor in the success of companies. Knowing how the consumer behaves and what factors influence him enables companies to manage the marketing mix, branding and communication more effectively with customers.
Lenka Švajdová
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Consumer Behaviour Through Neuromarketing Approach
, 2021The advance of neuroscience allowed neuromarketing to use neuroimaging tools, whether for marketing purposes or to study people's daily behaviour. As the main contribution, this review shows how to effectively employ neuroscience tools to understand an ...
Ahmed H. Alsharif +3 more
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