CONSUMER PSYCHOLOGY AND THE INFLUENCE OF ADVERTISING [PDF]
Eiden-Assmann, S.+4 more
core +2 more sources
Mental Rumination: How Unwanted and Recurrent Thoughts Can Perturbate the Purchasing Behavior. [PDF]
Martin and Tesser (1989) proposed a “rumination theory” to describe an unintentional and recurrent cognitive process where the individuals dwell on recurrent negative thoughts despite the absence of immediate environmental cueing.
Debenedetti, Alain, Gomez, Pierrick
core
Beyond self-report: a review of physiological and neuroscientific methods to investigate consumer behavior [PDF]
The current paper investigates the value and application of a range of physiological and neuroscientific techniques in applied marketing research and consumer science, highlighting new insights from research in social psychology and neuroscience.
Acharya+212 more
core +2 more sources
Simulating Market Dynamics: Interactions between Consumer Psychology and Social Networks [PDF]
Marco A. Janssen, Wander Jager
openalex +1 more source
Optimizing economic management paths on consumer conformity psychology from a psychological perspective [PDF]
Zheng Ding
openalex +1 more source
A Review of Sensory Imagery for Consumer Psychology
Ryan S. Elder, Aradhna Krishna
semanticscholar +1 more source
Non-western contexts: the invisible half [PDF]
Like many other disciplines within the broad area of social sciences (e.g., anthropology, gender studies, psychology, sociology, etc.), consumer research is also highly navigated by scholars from Western countries.
Ahmet Süerdem+36 more
core +1 more source
Influencing factors of online products decision-making oriented to tourism economy under the guidance of consumer psychology. [PDF]
Jin L, Hu B.
europepmc +1 more source
Retracted: Consumer Psychology of Ethnic Clothing Based on Artificial Intelligence Decision-Making and Internet of Things [PDF]
Wireless Communications and Mobile Computing
openalex +1 more source
Turning Trade Marks into Brands: how Advertising Agencies Created Brands in the Global Market Place, 1900-1930 [PDF]
While historians and management students are familiar with the lore of how an internal memo at Procter & Gamble ‘invented’ brand management in 1931 (Fullerton, Low 1994; Dyer et al. 2004), little is known about how advertising agencies conceptualised and
Stefan Schwarzkopf
core