Results 101 to 110 of about 2,131,234 (315)

CONSUMER PSYCHOLOGY AND THE INFLUENCE OF ADVERTISING [PDF]

open access: yes, 2002
Eiden-Assmann, S.   +4 more
core   +2 more sources

Mental Rumination: How Unwanted and Recurrent Thoughts Can Perturbate the Purchasing Behavior. [PDF]

open access: yes
Martin and Tesser (1989) proposed a “rumination theory” to describe an unintentional and recurrent cognitive process where the individuals dwell on recurrent negative thoughts despite the absence of immediate environmental cueing.
Debenedetti, Alain, Gomez, Pierrick
core  

Beyond self-report: a review of physiological and neuroscientific methods to investigate consumer behavior [PDF]

open access: yes, 2018
The current paper investigates the value and application of a range of physiological and neuroscientific techniques in applied marketing research and consumer science, highlighting new insights from research in social psychology and neuroscience.
Acharya   +212 more
core   +2 more sources

Non-western contexts: the invisible half [PDF]

open access: yes, 2012
Like many other disciplines within the broad area of social sciences (e.g., anthropology, gender studies, psychology, sociology, etc.), consumer research is also highly navigated by scholars from Western countries.
Ahmet Süerdem   +36 more
core   +1 more source

Turning Trade Marks into Brands: how Advertising Agencies Created Brands in the Global Market Place, 1900-1930 [PDF]

open access: yes
While historians and management students are familiar with the lore of how an internal memo at Procter & Gamble ‘invented’ brand management in 1931 (Fullerton, Low 1994; Dyer et al. 2004), little is known about how advertising agencies conceptualised and
Stefan Schwarzkopf
core  

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