Results 41 to 50 of about 4,324,271 (273)

An Exploratory Study of Consumers’ Perceptions of Product Types and Factors Affecting Purchase Intentions in the Subscription Economy: 99 Subscription Business Cases

open access: yesBehavioral Sciences, 2022
This study examined changes in consumer perceptions of product types and purchase intentions when a subscription model is introduced for products normally sold on a one-time basis.
Hyehyeon Baek, Kilsun Kim
doaj   +1 more source

Multi‐group–multi‐class domain adaptation for event recognition

open access: yesIET Computer Vision, 2016
In this study, the authors propose a multi‐group–multi‐class domain adaptation framework to recognise events in consumer videos by leveraging a large number of web videos.
Yang Feng, Xinxiao Wu, Yunde Jia
doaj   +1 more source

Personal involvement is related to increased search motivation and associated with activity in left BA44 - a pilot study

open access: yesFrontiers in Human Neuroscience, 2015
Numerous studies explore consumer perception of brands in a more or less passive way. This may still be representative for many situations or decisions we make each day.
Michael eSchaefer   +4 more
doaj   +1 more source

A systematic review of methods for studying consumer health YouTube videos, with implications for systematic reviews [PDF]

open access: yesPeerJ, 2013
Background. YouTube is an increasingly important medium for consumer health information – with content provided by healthcare professionals, government and non-government organizations, industry, and consumers themselves.
Margaret Sampson   +5 more
doaj   +2 more sources

Impact of review valence and perceived uncertainty on purchase of time-constrained and discounted search goods [PDF]

open access: yesarXiv, 2021
Increasing online shoppers have generated enormous amount of data in form of reviews (text) and sales data. Aggregate reviews in form of rating (stars) have become noticeable indicators of product quality and vendor performance to prospective consumers at first sight. Consumers subjected to product discount deadlines search for ways in which they could
arxiv  

CONSUMER BEHAVIOUR FORMATION IN THE CUSTOMIZED SERVICE MARKETS: A CASE OF UKRAINE [PDF]

open access: yesBaltic Journal of Economic Studies, 2018
Target setting. In modern conditions, in some markets for goods in mass demand, companies are increasingly beginning to introduce customization in marketing activities, which involves the implementation of marketing tools aimed at ensuring a wide ...
Victoria Zhurylo, Olga Prygara
doaj   +1 more source

Prominence and consumer search [PDF]

open access: yes, 2007
This paper examines the implications of “prominence” in search markets. We model prominence by supposing that the prominent firm will be sampled first by all consumers.
Armstrong, M., Vickers, J., Zhou, J.
core  

Exploring the Impact of Online and Offline Channel Advantages on Brand Relationship Performance: The Mediating Role of Consumer Perceived Value

open access: yesBehavioral Sciences, 2022
As omnichannel shopping behavior becomes increasingly popular among consumers, how to leverage the respective advantages and synergies of online and offline channels to retain customers for a long time is an urgent issue for retailers to solve.
Yunyun Zhao, Xiaoyu Zhao, Yanzhe Liu
doaj   +1 more source

Advertising and Word-of-Mouth Effects on Pre-launch Consumer Interest and Initial Sales of Experience Products [PDF]

open access: yes, 2017
This study examines how consumers' interest in a new experience product develops as a result of advertising and word-of-mouth activities during the pre-launch period. The empirical settings are the U.S. motion picture and video game industries. The focal
Hanssens, Dominique M, Kim, Ho
core   +2 more sources

Improving Consumer Health Search with Field-Level Learning-to-Rank Techniques

open access: yesInformation
In the area of consumer health search (CHS), there is an increasing concern about returning topically relevant and understandable health information to the user.
Hua Yang, Teresa Gonçalves
doaj   +1 more source

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