Results 41 to 50 of about 4,324,271 (273)
This study examined changes in consumer perceptions of product types and purchase intentions when a subscription model is introduced for products normally sold on a one-time basis.
Hyehyeon Baek, Kilsun Kim
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Multi‐group–multi‐class domain adaptation for event recognition
In this study, the authors propose a multi‐group–multi‐class domain adaptation framework to recognise events in consumer videos by leveraging a large number of web videos.
Yang Feng, Xinxiao Wu, Yunde Jia
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Numerous studies explore consumer perception of brands in a more or less passive way. This may still be representative for many situations or decisions we make each day.
Michael eSchaefer+4 more
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A systematic review of methods for studying consumer health YouTube videos, with implications for systematic reviews [PDF]
Background. YouTube is an increasingly important medium for consumer health information – with content provided by healthcare professionals, government and non-government organizations, industry, and consumers themselves.
Margaret Sampson+5 more
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Impact of review valence and perceived uncertainty on purchase of time-constrained and discounted search goods [PDF]
Increasing online shoppers have generated enormous amount of data in form of reviews (text) and sales data. Aggregate reviews in form of rating (stars) have become noticeable indicators of product quality and vendor performance to prospective consumers at first sight. Consumers subjected to product discount deadlines search for ways in which they could
arxiv
CONSUMER BEHAVIOUR FORMATION IN THE CUSTOMIZED SERVICE MARKETS: A CASE OF UKRAINE [PDF]
Target setting. In modern conditions, in some markets for goods in mass demand, companies are increasingly beginning to introduce customization in marketing activities, which involves the implementation of marketing tools aimed at ensuring a wide ...
Victoria Zhurylo, Olga Prygara
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Prominence and consumer search [PDF]
This paper examines the implications of “prominence” in search markets. We model prominence by supposing that the prominent firm will be sampled first by all consumers.
Armstrong, M., Vickers, J., Zhou, J.
core
As omnichannel shopping behavior becomes increasingly popular among consumers, how to leverage the respective advantages and synergies of online and offline channels to retain customers for a long time is an urgent issue for retailers to solve.
Yunyun Zhao, Xiaoyu Zhao, Yanzhe Liu
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Advertising and Word-of-Mouth Effects on Pre-launch Consumer Interest and Initial Sales of Experience Products [PDF]
This study examines how consumers' interest in a new experience product develops as a result of advertising and word-of-mouth activities during the pre-launch period. The empirical settings are the U.S. motion picture and video game industries. The focal
Hanssens, Dominique M, Kim, Ho
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Improving Consumer Health Search with Field-Level Learning-to-Rank Techniques
In the area of consumer health search (CHS), there is an increasing concern about returning topically relevant and understandable health information to the user.
Hua Yang, Teresa Gonçalves
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