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Consumerism. An Interpretation
Journal of Marketing, 1970Forces underlying the present upsurge in consumer activity are analyzed, and some of the dangers of the remedies proposed by some consumer advocates that heretofore have remained unexamined are considered. Implications of the consumer movement for corporate policy are discussed and definite recommendations are made on what corporations should do in ...
Richard H. Buskirk, James T. Rothe
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2023
This chapter recounts how both Polish and German Democratic Republic (GDR) leaders decided to diversify their programming. By offering the public more variety and choice, Polish and GDR leaders sought to draw more people into government structures. The chapter describes cultural spaces that were designed to showcase the new abundance, teaching East ...
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This chapter recounts how both Polish and German Democratic Republic (GDR) leaders decided to diversify their programming. By offering the public more variety and choice, Polish and GDR leaders sought to draw more people into government structures. The chapter describes cultural spaces that were designed to showcase the new abundance, teaching East ...
+4 more sources
Meccanica, 1998
zbMATH Open Web Interface contents unavailable due to conflicting licenses.
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zbMATH Open Web Interface contents unavailable due to conflicting licenses.
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