Results 321 to 330 of about 2,383,748 (334)
Some of the next articles are maybe not open access.

The role of consumer–brand identification in building brand relationships

Journal of Business Research, 2013
Ursa Golob   +2 more
exaly  

When Hostile Consumers Wreak Havoc on Your Brand: The Phenomenon of Consumer Brand Sabotage

Journal of Marketing, 2016
Wayne D Hoyer   +2 more
exaly  

Consumer Identities, Consumer Selfhood, and the Stability of Consumer Societies

2019
Gerhard Reese   +2 more
openaire   +1 more source

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