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Understanding digital content marketing

Journal of Marketing Management, 2008
This article argues that as the importance of digital content to business and society grows it is important seek a holistic perspective on the definition and nature of digital content marketing (DCM). Along the journey it becomes evident that a recurrent theme in DCM is customer value, and this leads into the second major contribution of the article ...
exaly   +3 more sources

Telepresence: Understanding People as Content

Presence: Teleoperators and Virtual Environments, 2000
BT is a leading international supplier of telepresence in the form of telephony. Tele-presence enables “people as content”, and there are rapidly developing and wide-ranging opportunities for broadband, mobile, multimedia telepresence services. This paper outlines work in progress at BT Adastral Park, including projects on large-scale inhabited ...
Graham Walker   +3 more
openaire   +1 more source

Causality and Uncertainty of Information for Content Understanding

2020 IEEE Second International Conference on Cognitive Machine Intelligence (CogMI), 2020
Tasks require a clear picture of the context or the backdrop that frames the circumstances. Additionally tasks require a clear understanding of the content, the information available that will be used for completion of the task. Often the task involves a single or a set of decisions along the way.
Adrienne Raglin, Raha Moraffah
exaly   +2 more sources

Table Content Understanding in SmartFIX

2011 International Conference on Document Analysis and Recognition, 2011
The analysis of table structures and the retrieval of table contents is widely agreed to be a difficult challenge in the area of document analysis systems. Instead of extracting the layout of tables, we are interested in understanding their content. In this paper, we present and discuss the smartFIX approach to table recognition and content extraction.
Florian Deckert   +3 more
openaire   +1 more source

Understanding Content Providers

2011
In this chapter, we are going to take a look at how to provide content within your application. We’ll cover how to share that content, and how to access, add, and display the data that represents that content.
Satya Komatineni   +2 more
openaire   +2 more sources

Bandwidth bandit: Understanding memory contention

2012 IEEE International Symposium on Performance Analysis of Systems & Software, 2012
Applications that are co-scheduled on a multicore compete for shared resources, such as cache capacity and memory bandwidth. The performance degradation resulting from this contention can be substantial, which makes it important to effectively manage these shared resources.
David Eklov   +3 more
openaire   +1 more source

Understanding Content Management

Bulletin of the American Society for Information Science and Technology, 2001
Les systemes de gestion de contenu (SGC) ne permettent pas seulement de creer des pages HTML (HyperText Markup Language) pour les sites de grande taille, ils traitent tout le processus de collecte, de gestion et d'edition de contenu et sont cruciaux pour le commerce electronique. Du plus simple au plus elabore, l'A.
openaire   +1 more source

Understanding Scoped-Flooding for Content Discovery and Caching in Content Networks

IEEE Journal on Selected Areas in Communications, 2018
Scoped-flooding is used for content discovery in a broad networking context and it has significant impact on the design of caching algorithms in a communication network. Despite its wide usage, a thorough analysis on how scoped-flooding affects a network’s performance, e.g., caching and content discovery efficiency, is missing.
Liang Wang 0009   +4 more
openaire   +1 more source

Adolescent Literacy: Learning and Understanding Content

The Future of Children, 2012
Summary : Learning to read—amazing as it is to small children and their parents—is one thing. Reading to learn, explains Susan Goldman of the University of Illinois at Chicago, is quite another. Are today’s students able to use reading and writing to acquire knowledge, solve problems, and make decisions in academic, personal, and professional ...
openaire   +2 more sources

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