CONTEMPORARY CONDITIONS OF STRATEGIC PLANNING OF A CITY’S SOCIAL AND ECONOMIC DEVELOPMENT – SELECTED ASPECTS [PDF]
In the times of quick and widespread changes, innovations and new ways of city management, new approaches to planning of strategic development of urban entities are expected.
Rynio, Dorota Małgorzata
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A investigação sobre as tendências socioculturais e de consumo como uma nova perspectiva metodológica para a profissão publicitária [PDF]
Since the 1980s, investigative interest and advances in the field of socio-cultural and consumer trends have been growing internationally. But, so far, there is neither a methodology nor a body of research techniques established for such an activity.
Hellín Ortuño, Pedro A. +1 more
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Coolhunting: in loco fashion trends research methodology [PDF]
ISSN:2237-2954Os novos produtos de moda lançados a cada temporada não são desenvolvidos ao acaso. A criatividade do designer, a ser utilizada de maneira eficiente para um mercado competitivo, precisa ser muito bem articulada no sentido de se adequar ao ...
Broega, A. C. +2 more
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Coolhunting for the World's Thought Leaders
Presented at COINs13 Conference, Chile, 2013 (arxiv:1308.1028)
Frick, Karin +2 more
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The influence of English on Spanish fashion terminology: -ing forms [PDF]
As has been the case with other European languages, Spanish has welcomed the arrival of English words, in spite of all purist efforts to the contrary. Moreover, it has not only adopted and adapted true Anglicisms but it has also created other forms based
Balteiro, Isabel
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Baudelaire y la moda: notas sobre la gravedad de lo frívolo [PDF]
Charles Baudelaire's references about fashion, gravity in the frivolous, ("gravité dans le frivole") suggest a new awareness about it. Fashion as an artificial paradise with which to dress fashionably in modernity.
Birlanga Trigueros, José Gaspar
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In this essay, I want to use the image of the coolhunter to consider what Victor Fleischer has called the branding moments in a corporation\u27s legal life -- specifically, those events, most notably in initial public offerings, in which a company ...
Fenster, Mark
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Lee Konstantinou, Cool Characters: Irony and American Fiction [PDF]
Lee Konstantinou, Cool Characters: Irony and American Fiction Harvard Press, 2016. Pp. 368. ISBN 978-0-674-96788-5. Hardcover Theodora Tsimpouki Since the 1990s, irony has been and continues to be a salient feature in contemporary cultural, critical, and
Tsimpouki, Theodora
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Análisis de la comunicación de “Chiara Ferragni” a través de las nuevas tecnologías y la creatividad [PDF]
El siguiente trabajo de investigación pretende ser un acercamiento al conocimiento de las claves en la comunicación del caso “Chiara Ferragni”, editora del blog “The Blonde Salad”.
Castro González, Teresa
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El fenómeno blogger como actividad de relaciones públicas en el sector de la moda [PDF]
Internet ha supuesto un enorme cambio en el panorama global. Esto ha afectado sobre todo al paradigma comunicacional, tanto para el público en general como para el entorno comercial.
Jiménez Gómez, Lina María
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