Results 61 to 70 of about 348 (90)

Coolhunting for trends on the Web

2007 International Symposium on Collaborative Technologies and Systems, 2007
This paper introduces a new way of measuring the popularity of brand names and famous people such as movie stars, politicians, and business executives. It is based upon the premise that in todaypsilas Internet economy the Web displays a mirror of the real world. Our system uses TeCFlow, a social networking tool developed for the last four years at MIT,
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Coolhunting, account planning and the ancient cool of Aristotle

Marketing Intelligence & Planning, 2003
“Cool” is a quality highly desired by consumers and, therefore, highly desired by brand owners, yet it is frequently supposed to be elusive and obscure. Scouting for cool is known as “coolhunting” and its pervasive influence has captivated brand owners and their agencies alike.
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Experience economy in the making: Hedonism, play and coolhunting in automotive song lyrics

Consumption Markets & Culture, 2010
The purpose of this paper is to explore contemporary consumer culture in the making. This is done by means of an analysis of historical consumer cultural products. Through an investigation of a subset of lyrics from the Southern California popular music scene of the early 1960s, themes of hedonic consumption and consumer rituals are analyzed.
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From Fashion Forecasting to Coolhunting: Prevision Models in Fashion and in Cultural Production

2012
The transition from haute couture to pret-a-porter in the 60’s has created in the fashion industry a great revolution both on the sides of production and consumption. One of the most relevant aspects in this process is the emergent demand of predicting future trends, in order to acquire a higher level of competitiveness compared to competitors.
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Ricerca scientifica e ricerca di mercato : sinergie e conflitti tra campo accademico e campo del coolhunting

Studi di sociologia : 3, 2010, 2010
Within the market research it has been developed, in recent years, a set of research techniques inspired by sociology and anthropology, known as coolhunting or trend research. The aim of coolhunting is to intercept and document emerging trends in consumers’ lifestyles, providing the enterprises with reports containing guidelines for planning future ...
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Coolhunting. Genesi di una pratica professionale eretica

2010
Coolhunting: una parola misteriosa per molti, già desueta per gli addetti ai lavori. Una pratica professionale dai confini incerti, esercitata in modo multiforme da ricercatori di mercato, antropologi, sociologi, architetti, designer, stilisti, buyer, ma anche psicologi, giornalisti, consulenti moda, blogger e fotografi, una schiera di «cacciatori di ...
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El Coolhunting en el contexto digital [Recurso electrónico] /

2015
Se lleva a cabo una investigación sobre el coolhunting en el contexto digital, su evolución, el proceso que realiza un coolhunter para el análisis de las tendencias, así como las diferentes herramientas digitales utilizadas para identificar las tendencias.
Tejero Horna, Elena (1991-), Rubio Romero, Juana., Universidad Antonio de Nebrija. Departamento de Publicidad y Marketing.   +2 more
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Abordagem quantitativa do coolhunting ao sector da iluminação

2016
Mestrado em ...
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Catwalking and Coolhunting

2020
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Tendenze socio-culturali e coolhunting: una prospettiva storico-critica

2010
Obiettivo di questo capitolo è tracciare un quadro sintetico del coolhunting partendo dalla nozione di tendenza e verificando come essa sia al centro di un’attività di ricerca dentro e fuori i confini del mondo della moda. Si farà riferimento, in prospettiva storico-critica, al fashion forecasting come premessa all’attività di coolhunting ...
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