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Studi di sociologia : 3, 2010, 2010
Within the market research it has been developed, in recent years, a set of research techniques inspired by sociology and anthropology, known as coolhunting or trend research. The aim of coolhunting is to intercept and document emerging trends in consumers’ lifestyles, providing the enterprises with reports containing guidelines for planning future ...
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Within the market research it has been developed, in recent years, a set of research techniques inspired by sociology and anthropology, known as coolhunting or trend research. The aim of coolhunting is to intercept and document emerging trends in consumers’ lifestyles, providing the enterprises with reports containing guidelines for planning future ...
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Coolhunting. Genesi di una pratica professionale eretica
2010Coolhunting: una parola misteriosa per molti, già desueta per gli addetti ai lavori. Una pratica professionale dai confini incerti, esercitata in modo multiforme da ricercatori di mercato, antropologi, sociologi, architetti, designer, stilisti, buyer, ma anche psicologi, giornalisti, consulenti moda, blogger e fotografi, una schiera di «cacciatori di ...
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El Coolhunting en el contexto digital [Recurso electrónico] /
2015Se lleva a cabo una investigación sobre el coolhunting en el contexto digital, su evolución, el proceso que realiza un coolhunter para el análisis de las tendencias, así como las diferentes herramientas digitales utilizadas para identificar las tendencias.
Tejero Horna, Elena (1991-) +2 more
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Abordagem quantitativa do coolhunting ao sector da iluminação
2016Mestrado em ...
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