Results 321 to 330 of about 1,064,012 (336)

The Corporate Brand and Corporate Social Responsibility

2010 International Conference on Management and Service Science, 2010
brands have become powerful tools for getting profit for corporattions, however, more and more corporate casualties make the brand confront with crisis, which includes environmental pollution, crude labor treatment, gender discrimination etc. People call for the corporate social responsibility for improving corporate performance.
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Corporate brand strategy: Drivers and outcomes of hotel industry’s brand orientation

International Journal of Hospitality Management, 2020
Pantea Foroudi
semanticscholar   +1 more source

The influence of employer branding and employees’ personal branding on corporate branding and corporate reputation

African Journal of Business and Economic Research, 2020
Adele Potgieter, Marianne Doubell
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Managing the Corporate Brand

1997
One of the core themes of this book has been the need for the corporation to manage the often conflicting and interactive relationships with its various audiences. The differing perspectives of customers, shareholders, employees, local communities and the media all need to be understood; the organisation needs to develop plans to meet the requirements ...
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Analysing the Corporate Brand

1997
Having looked at the nature of the corporate brand and the environmental factors that are making it increasingly important to competitive success, this chapter will suggest the means by which we can analyse the brand. Inevitably, the recommended approach is not the one and only universal route and there are other models that are worthy of consideration.
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‘The Corporate Brand’

Journal of Brand Management, 1997
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The formation of sub-brand love and corporate brand love in hotel brand portfolios

International Journal of Hospitality Management, 2019
Yao-Chin Wang, Hailin Qu, Jing Yang
semanticscholar   +1 more source

Impact of customer-based corporate reputation on customer engagement behaviors: customer identification and brand love as mediators and industry type as a moderator

Journal of Brand Management, 2021
Laee Choi, Miran Kim, He-Boong Kwon
semanticscholar   +1 more source

Corporate Brand

2011
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Relationships with Corporate Brands

2018
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