Results 391 to 399 of about 1,388,367 (399)

Impact of customer-based corporate reputation on customer engagement behaviors: customer identification and brand love as mediators and industry type as a moderator

Journal of Brand Management, 2021
Laee Choi, Miran Kim, He-Boong Kwon
semanticscholar   +1 more source

The formation of sub-brand love and corporate brand love in hotel brand portfolios

International Journal of Hospitality Management, 2019
Yao-Chin Wang, Hailin Qu, Jing Yang
semanticscholar   +1 more source

Corporate Brand

2011
openaire   +1 more source

Corporate Branding and Connoisseurship

Journal of General Management, 1995
openaire   +2 more sources

Advances in Corporate Branding

2017
Tim Oliver Brexendorf, Shaun M. Powell, John M.T. Balmer, Joachim Kernstock   +3 more
openaire   +2 more sources

Relationships with Corporate Brands

2018
openaire   +2 more sources

Corporate Sustainable Branding

2012
openaire   +2 more sources

Corporate Sustainability Branding

2005
openaire   +2 more sources

Corporate Branding. The value of the corporate brand to customers and managers

1999
openaire   +1 more source