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Digital marketing by big bubble tea brands in China in 2023: a content analysis. [PDF]

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Corporate Identity

2023
Bu çalışma, Hastanelerde Kurumsal Kimlik ve Kurumsal İmaj: Bir Araştırma Uygulama Hastanesi Yöneticileri Üzerine Nitel Bir Araştırma isimli doktora tezinden türetilmiştir. Bu çalışmada kurumsal kimlik yapısı üzerinden durulmuştur. Kurumsal kimlik, kurumun etrafında şekillendiği yapılardır.
CENGİZ, Mehmet, TUNCA, Mustafa Zihni
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Corporate Imagery and Corporate Identity

1994
In any organization, the relationship between strategic, structural, and psychological factors centering around a common core of abilities leads us to postulate the existence of a “corporate identity” which, in the same way as an individual’s personality, deeply influences its development.
Larçon, Jean-Paul, Reitter, Roland
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Corporate Identity

2016
Corporate Identity ist Ziel, Herausforderung und dauerhafter Prozess. Anhand einer Fülle praktischer Beispiele und Materialien vermitteln die Autoren nachvollziehbare Konzepte und Wege zur Gestaltung einer nach innen und außen glaubwürdigen Unternehmensidentität. Der Leser findet zahlreiche praktische Tipps und Hilfen u.a.
Waldemar Kiessling, Florian Babel
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Corporate Governance and Corporate Identity*

Corporate Governance: An International Review, 2006
The aim of this paper is to discuss and analyse whether recommendations on corporate governance have led to more transparency and well‐defined corporate identities for listed small and medium‐sized companies through their external communication on corporate governance.
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Corporate Identity

International Studies of Management & Organization, 1998
This article looks at the surge of interest from marketing scholars and organizational behaviourists in two distinct but inextricably linked areas - corporate identity and organizational identity.
Balmer, John, Wilson, Alan
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Corporate identity

2009
The content of the thesis is the process of designing a suitable corporate identity with respect to the nature of its activities and perceptions of current customers. In the paper you can find theoretical knowledge of the instruments of corporate identity, business knowledge with regard to two years experience in the company and not at least the ...
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