Results 311 to 320 of about 2,568,308 (394)

Influence for social good: exploring the roles of influencer identity and comment section in Instagram-based LGBTQ-centric corporate social responsibility advertising

International Journal of Advertising, 2021
Brands have increasingly collaborated with influencers on their social advocacy efforts through social media influencer advertising. This study explores the effects of influencer identity and comment section in Instagram-based corporate social ...
Minjie Li
semanticscholar   +1 more source

Corporate Imagery and Corporate Identity

1994
In any organization, the relationship between strategic, structural, and psychological factors centering around a common core of abilities leads us to postulate the existence of a “corporate identity” which, in the same way as an individual’s personality, deeply influences its development.
Larçon, Jean-Paul, Reitter, Roland
openaire   +3 more sources

Corporate Governance and Corporate Identity*

Corporate Governance: An International Review, 2006
The aim of this paper is to discuss and analyse whether recommendations on corporate governance have led to more transparency and well‐defined corporate identities for listed small and medium‐sized companies through their external communication on corporate governance.
openaire   +3 more sources

The Technologies of Corporate Identity

International Studies of Management & Organization, 2002
(2002). The Technologies of Corporate Identity. International Studies of Management & Organization: Vol. 32, No. 3, pp. 45-64.
Motion, Judy, Leitch, Shirley
openaire   +2 more sources

Social Identity and Corporate Mergers

Social and Personality Psychology Compass, 2011
AbstractCorporate mergers require proper human resources management to reach their financial and strategic objectives and minimize negative consequences for employee well‐being. Understanding the antecedents of employees’ identification with the merged organization during the corporate merger is crucial, because stronger post‐merger identification ...
Giessner, Steffen R, Ullrich, Johannes, van Dick, Rolf   +2 more
openaire   +3 more sources

Greening corporate identity: CSR online corporate identity reporting

Corporate Communications: An International Journal, 2009
PurposeThe purpose of this paper is to explore the motivations for and the impact of corporate social responsibility (CSR) online reporting on organisational identity development and stakeholder relationship management through corporate web communication and information strategies.Design/methodology/approachA content analysis method is utilised to ...
Deborah Rolland, Jana O'Keefe Bazzoni
openaire   +2 more sources

The Nature of the Relationship Between Corporate Identity and Corporate Sustainability: Evidence from The Retail Industry

, 2017
This article addresses the nature of the interface between corporate sustainability and corporate identity at both the strategic and instrumental levels. We developed an empirical qualitative study in two countries in Southern Europe addressing retailers
C. Simões, R. Sebastiani
semanticscholar   +1 more source

Effects of corporate reputation and social identity on innovative job performance

, 2021
PurposeThis study analyzes the indirect effects of corporate reputation and social identity on innovative job performance, through organization engagement.Design/methodology/approachA single entity survey was conducted with the employees of a unicorn ...
A. Frare, I. Beuren
semanticscholar   +1 more source

Corporate Videos from a Corporate Identity Perspective

2020
In this paper we report on an explorative study of corporate videos as a means of discursively con-structing corporate identity. The theoretical lens employed is one of Corporate Identity Management. The analytical core of this project, which is explorative in nature, consists of systematic analyses as to the usage of semiotic resources for ...
Ditlevsen, Marianne Grove, Kastberg, Peter   +1 more
openaire   +3 more sources

The effect of CSR on corporate social performance: Mediating role of corporate image, green innovation and moderating role of corporate identity

Corporate Social Responsibility and Environmental Management, 2023
Edward Fosu, Kaigang Yi, D. Asiedu
semanticscholar   +1 more source