Results 321 to 330 of about 2,568,308 (394)

Employer image, corporate image and organizational attractiveness: the moderating role of social identity consciousness

, 2020
PurposeAlthough researchers agreed that corporate image and employer image are important factors affecting organizational attractiveness, understanding the role of social identity within the attracting process, in addition to exploring the relationship ...
Raghda Abulsaoud ahmed Younis, Rasha Hammad   +1 more
semanticscholar   +1 more source

From Corporate Culture to Corporate Identity

Corporate Reputation Review, 1999
A FRENCH PERSPECTIVE ON IDENTITY This paper introduces a distinct approach to organizational identity study which has lately been known as the 'French School of Thought' (Moingeon and Ramanantsoa, 1997). Larcon and Reitter (1979) defined identity as a set of interdependent characteristics of an organization which give the organization specificity ...
openaire   +2 more sources

Corporate Identity and Corporate Identity Management: a Comparison of International Approaches

2014
This session explores different concepts of corporate identity and corporate identity management on an international level. It particularly highlights some of the emerging ideas in the area from a European perspective. Moderator for the special session is Kevin Money.
Klaus-Peter Wiedmann, John M. T. Balmer, Ray Holland, Kevin Money, Shaun Powell, Klaus-Peter Wiedmann   +5 more
openaire   +2 more sources

Corporate identity and corporate image revisited ‐ A semiotic perspective

European Journal of Marketing, 2001
Asserts that the marketing discipline has been quite instrumental in securing and maintaining both practical and theoretical attention to the issues of identity and image in contemporary organisations. Discusses and critiques much of the discourse of corporate identity and image management.
Christensen, Lars Thøger, Askegaard, Søren   +1 more
openaire   +3 more sources

Corporate social responsibility (CSR) for ethical corporate identity management: Framing CSR as a tool for managing the CSR-luxury paradox online

, 2017
Purpose The purpose of this paper is to examine the framing and rhetorical devices employed by luxury brands to build CSR-based, ethical corporate identities while managing complexities of the CSR-luxury paradox, the perceived clash between the ...
Jia Yun Wong, G. Dhanesh
semanticscholar   +1 more source

Corporate Identity

, 2016
Corporate Identity ist Ziel, Herausforderung und dauerhafter Prozess. Anhand einer Fülle praktischer Beispiele und Materialien vermitteln die Autoren nachvollziehbare Konzepte und Wege zur Gestaltung einer nach innen und außen glaubwürdigen ...
Waldemar Kiessling, Florian Babel
semanticscholar   +1 more source

The Corporate Identity as the Brand

1987
A corporate identity programme is really nothing more than the branding and packaging of an entire company. Like all packaging, it is a way of giving shape to the contents — a way of communicating the corporate ingredients to target groups and markets.
openaire   +2 more sources

Corporate Identity — Hintergründe

1990
Der Corporate-Identity-Gedanke hat seit seiner Entstehung einige Entwicklungsstufen durchlaufen. Dies war der Verstandlichkeit nicht immer zutraglich. Im Verlauf der fortschreitenden Diskussion tauchten neue Erkenntnisse auf, die mit neuen Begriffen belegt wurden.
openaire   +2 more sources

Corporate brand and organizational identity

2002
Corporations have just recently realized that they are brands. In our modern global village, where the irruption and widespread development of the Internet and worldwide events relayed through global media link us even closer together, corporations’ names and associated signs (marques) are reaching across the continents to touch very broad and diverse ...
openaire   +3 more sources

The psychology of corporate identity

European Management Journal, 1992
Abstract Corporate Identity Design has become trivialised by too close association with external visual symbolism, like logos or branding. Its dynamics lie within the corporation and have more to do with manners and interrelationships than markets. Peter Gorb believes that the psychology of corporate identity is all-important in understanding its ...
openaire   +2 more sources