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SSRN Electronic Journal, 2021 This chapter provides a systematic review of the identity literature and reviews a range of literature in order to establish the domain of corporate identity and the related concepts.
M. Foroudi, Pantea Foroudi, J. Balmer
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European Management Review, 2021
This study aims to improve understanding of how identity-building processes shape corporate identity and how dimensions of socioemotional wealth affect internationalization pathways in a family firm.
Andrea Tomo +3 more
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This study aims to improve understanding of how identity-building processes shape corporate identity and how dimensions of socioemotional wealth affect internationalization pathways in a family firm.
Andrea Tomo +3 more
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CEO's Hometown Identity and Corporate Social Responsibility
Journal of Management, 2022This study documents the effect of CEO's identification with their hometown on corporate social responsibility (CSR). We propose that firms headquartered in their CEOs’ hometowns tend to do more CSR.
Shenggang Ren, Helin Sun, Yi Tang
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Journal of Marketing Communications, 2020
This paper explores the factors affecting consumers’ evaluation of luxury corporate social responsibility (CSR) practices. In particular, it examines how corporate identity and consumer attitude influence the importance they attribute to a variety of ...
George G. Panigyrakis +2 more
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This paper explores the factors affecting consumers’ evaluation of luxury corporate social responsibility (CSR) practices. In particular, it examines how corporate identity and consumer attitude influence the importance they attribute to a variety of ...
George G. Panigyrakis +2 more
semanticscholar +1 more source
International Journal of Advertising, 2021
Brands have increasingly collaborated with influencers on their social advocacy efforts through social media influencer advertising. This study explores the effects of influencer identity and comment section in Instagram-based corporate social ...
Minjie Li
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Brands have increasingly collaborated with influencers on their social advocacy efforts through social media influencer advertising. This study explores the effects of influencer identity and comment section in Instagram-based corporate social ...
Minjie Li
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Corporate Imagery and Corporate Identity
1994In any organization, the relationship between strategic, structural, and psychological factors centering around a common core of abilities leads us to postulate the existence of a “corporate identity” which, in the same way as an individual’s personality, deeply influences its development.
Larçon, Jean-Paul, Reitter, Roland
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The Technologies of Corporate Identity
International Studies of Management & Organization, 2002(2002). The Technologies of Corporate Identity. International Studies of Management & Organization: Vol. 32, No. 3, pp. 45-64.
Motion, Judy, Leitch, Shirley
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