Results 331 to 340 of about 2,568,308 (394)
Some of the next articles are maybe not open access.
Corporate Social Responsibility and Environmental Management, 2020
S. Afridi+5 more
semanticscholar +1 more source
S. Afridi+5 more
semanticscholar +1 more source
Corporate identity, corporate identity scholarship and Wally Olins (1930-2014)
, 2015Purpose – The role of Wally Olins (1930-2014) vis-a-vis corporate identity scholarship is appraised. The paper aims to discuss this issue. Design/methodology/approach – A review of Wally Olins published output on corporate identity.
J. Balmer
semanticscholar +1 more source
Environmental science and pollution research international, 2022
Rongbin Ruan, Chen Wan, Zuping Zhu
semanticscholar +1 more source
Rongbin Ruan, Chen Wan, Zuping Zhu
semanticscholar +1 more source
Corporate identity in Slovenia
Corporate Communications: An International Journal, 2005PurposeThe purpose of the study was to find out about: significance and understanding of corporate identity, its elements and CI management in Slovenian companies/Slovenian and international companies with exemplary and successful corporate identity and their characteristics.Design/methodology/approachA survey was conducted among the most successful ...
openaire +2 more sources
2002
A business’s corporate identity becomes its own shop window and portrays an image of that business to the potential customer. In many cases that corporate identity, be it the logo, letterhead, or website, can make the difference between turning the potential customer into a buying customer or losing them to a competitor.
Vicky Loader+3 more
openaire +2 more sources
A business’s corporate identity becomes its own shop window and portrays an image of that business to the potential customer. In many cases that corporate identity, be it the logo, letterhead, or website, can make the difference between turning the potential customer into a buying customer or losing them to a competitor.
Vicky Loader+3 more
openaire +2 more sources
Corporate Identity and the Advent of Corporate Marketing
Journal of Marketing Management, 1998This paper places corporate identity studies in a historical context with the writer arguing that there have been four distinct phases in the area's evolution. Currently, there is increasing international and interdisciplinary contact between scholars engaged in identity research. Recent developments have led the writer to postulate that the literature
openaire +2 more sources
2017
Goals What are the hospital’s strategies from the top management? Which group of employees damages the hospital deliberately? What do employees need to be dedicated to a hospital? How can Porter’s value chain be applied to creating a corporate identity for the hospital?
Peter Weimann, Edda Weimann
openaire +2 more sources
Goals What are the hospital’s strategies from the top management? Which group of employees damages the hospital deliberately? What do employees need to be dedicated to a hospital? How can Porter’s value chain be applied to creating a corporate identity for the hospital?
Peter Weimann, Edda Weimann
openaire +2 more sources
Corporate Identity und Corporate Design
2009Corporate Identity (CI) und Corporate Design (CD) stehen in einer spannungsgeladenen Beziehung zueinander. CD war in der Anfangsphase der CI-Diskussion das, was letztlich mit dem Schlagwort CI in Verbindung gebracht wurde (vgl. Antonoff, 1983). Im weiteren Verlauf der CI-Diskussion wurde der „CD-zentrierte Ansatz“ zunachst durch das Pladoyer fur einen ...
openaire +2 more sources