Results 351 to 360 of about 2,584,243 (420)

The effect of CSR on corporate social performance: Mediating role of corporate image, green innovation and moderating role of corporate identity

Corporate Social Responsibility and Environmental Management, 2023
Edward Fosu, Kaigang Yi, D. Asiedu
semanticscholar   +1 more source

Corporate social responsibility (CSR) for ethical corporate identity management: Framing CSR as a tool for managing the CSR-luxury paradox online

, 2017
Purpose The purpose of this paper is to examine the framing and rhetorical devices employed by luxury brands to build CSR-based, ethical corporate identities while managing complexities of the CSR-luxury paradox, the perceived clash between the ...
Jia Yun Wong, G. Dhanesh
semanticscholar   +1 more source

Corporate Identity

, 2016
Corporate Identity ist Ziel, Herausforderung und dauerhafter Prozess. Anhand einer Fülle praktischer Beispiele und Materialien vermitteln die Autoren nachvollziehbare Konzepte und Wege zur Gestaltung einer nach innen und außen glaubwürdigen ...
Waldemar Kiessling, Florian Babel
semanticscholar   +1 more source

The Corporate Identity as the Brand

1987
A corporate identity programme is really nothing more than the branding and packaging of an entire company. Like all packaging, it is a way of giving shape to the contents — a way of communicating the corporate ingredients to target groups and markets.
openaire   +2 more sources

The psychology of corporate identity

European Management Journal, 1992
Abstract Corporate Identity Design has become trivialised by too close association with external visual symbolism, like logos or branding. Its dynamics lie within the corporation and have more to do with manners and interrelationships than markets. Peter Gorb believes that the psychology of corporate identity is all-important in understanding its ...
openaire   +2 more sources

Corporate Identity — Hintergründe

1990
Der Corporate-Identity-Gedanke hat seit seiner Entstehung einige Entwicklungsstufen durchlaufen. Dies war der Verstandlichkeit nicht immer zutraglich. Im Verlauf der fortschreitenden Diskussion tauchten neue Erkenntnisse auf, die mit neuen Begriffen belegt wurden.
openaire   +2 more sources

Corporate brand and organizational identity

2002
Corporations have just recently realized that they are brands. In our modern global village, where the irruption and widespread development of the Internet and worldwide events relayed through global media link us even closer together, corporations’ names and associated signs (marques) are reaching across the continents to touch very broad and diverse ...
openaire   +3 more sources

Impact of corporate social responsibility attributions on employee's extra-role behaviors: Moderating role of ethical corporate identity and interpersonal trust

Corporate Social Responsibility and Environmental Management, 2020
S. Afridi, Bilal Afsar, Asad Shahjehan, Wajid Khan, Z. Rehman, M. A. S. Khan   +5 more
semanticscholar   +1 more source

Corporate identity, corporate identity scholarship and Wally Olins (1930-2014)

, 2015
Purpose – The role of Wally Olins (1930-2014) vis-a-vis corporate identity scholarship is appraised. The paper aims to discuss this issue. Design/methodology/approach – A review of Wally Olins published output on corporate identity.
J. Balmer
semanticscholar   +1 more source

The effect of corporate social responsibility on unethical pro-organizational behavior: the mediation of moral identity and moderation of supervisor-employee value congruence

Current Psychology, 2022
Zonghua Liu, Junyun Liao, Yulang Guo, Zhang Ming, Wang Xu   +4 more
semanticscholar   +1 more source