The Role of Corporate Image and Extension Similarity in Service Brand Extensions [PDF]
In this article we examine the role of corporate image in extending service brands to new and traditional markets in the telecommunications sector. With regards to corporate image, service brand extensions are primarily associated with innovation-related
Ruyter,Ko,de, Wetzels,Martin
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Pengaruh Corporate Social Responsibility Terhadap Corporate Image Dan Perilaku Word of Mouth [PDF]
, 2014 Business paradigm is changing. CEO was only oriented to the shareholder. Today, CEO must be oriented to the stakeholders too. Business people are having a good deal by doing the social responsibility or known as Corporate Social Responsibility (CSR). CSR
Ningrum, L. S. (Lily) +1 more
core
Plecstatin inhibits hepatocellular carcinoma tumorigenesis and invasion through cytolinker plectin
Molecular Oncology, EarlyView.The ruthenium‐based metallodrug plecstatin exerts its anticancer effect in hepatocellular carcinoma (HCC) primarily through selective targeting of plectin. By disrupting plectin‐mediated cytoskeletal organization, plecstatin inhibits anchorage‐dependent growth, cell polarization, and tumor cell dissemination.
Zuzana Outla +10 more
wiley +1 more source
ANTESEDEN DAN KONSEKWENSI DARI CORPORATE IMAGE PADA USAHA KECIL MENENGAH / UKM
MIX: Jurnal Ilmiah Manajemen, 2015 : The purpose of this study was to analyze the effect of an integrated Service quality, corporate image of the Purchase intentions. Respondents were used as samples in this study were 200 consumers SME bike shop.
Sri Vandayuli Riorini +1 more
doaj
SAGE OpenThis study aims to examine the protective and positive effects of corporate image in healthcare services from the perspective of Porter’s General Competitive Strategies.
Esra Fener, Tuncay Köse
doaj +1 more source
Determinants of Unverified News Sharing on Social Media and Its Effects on Corporate Image. [PDF]
Front Psychol, 2022 Zhang Z +3 more
europepmc +1 more source
Pengaruh Citra Merek (Brand Image) dan Harga terhadap Keputusan Pembelian Konsumen (Survei pada Mahasiswa Program Studi Administrasi Bisnis Fakultas Ilmu Administrasi Universitas Brawijaya Malang Tahun Angkatan 2013/2014 dan 2014/2015 Pengguna Kartu Pra-b [PDF]
, 2017 This study is aim to understand and explain : Significance of the influence of corporate image variable, consumers image variable, product image variable, price variable on consumer purchase decision all together; Significance of the influence of ...
Arifin, Z. (Zainul), Venessa, I. (Ike)
core
Therapeutic strategies for MMAE‐resistant bladder cancer through DPP4 inhibition
Molecular Oncology, EarlyView.We established monomethyl auristatin E (MMAE)‐resistant bladder cancer (BC) cell lines by exposure to progressively increasing concentrations of MMAE in vitro. RNA sequencing showed DPP4 expression was increased in MMAE‐resistant BC cells. Both si‐DPP4 and the DPP4 inhibitor sitagliptin suppressed the viability of MMAE‐resistant BC cells.
Gang Li +10 more
wiley +1 more source
The Nexus of Service Quality, Customer Experience, and Customer Commitment: The Neglected Mediating Role of Corporate Image. [PDF]
Front Psychol, 2022 Yingfei Y, Mengze Z, Ki-Hyung B.
europepmc +1 more source
Incorporating indigenous values in corporate social responsibility reports [PDF]
, 2012 Purpose– The purpose of this paper is to show how a major state-owned enterprise in New Zealand uses its annual report to promote the image of an organisation concerned with the local community including Māori, the indigenous people of New Zealand, Māori
Pitu, Elizabeth +2 more
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