Corporate social responsibility: a strategic tool to achieve corporate objective
The wide consideration of corporate social philanthropy as Corporate Social Responsibility (CSR) by managers and their board has not yield the expected strategic benefit, but in reverse it has sometimes produced confusions and misunderstanding between ...
Charles Nwaneri Emezi
doaj
ABSTRACT Marketing scholars and practitioners are paying increasing attention to social media as a crucial tool for communicating firms' sustainable activities to consumers. This study examines how consumers perceive and engage with social media green marketing, and how their engagement influences their intentions to purchase green products and brands,
So‐Young Jung, Su‐Yol Lee
wiley +1 more source
Research on the relationship between corporate philanthropy and executive hidden corruption
This study examines the relationship between corporate philanthropy and executive hidden corruption using data from A-share listed companies in China from 2012 to 2022.
Caijie Zhu +3 more
doaj +1 more source
CAUSE RELATED MARKETING – TRUE HEART-FELT CORPORATE BENEVOLENCE? [PDF]
Nowadays, globally, consumers’ expectations have reached a new high, as they expect companies to act responsibly in changing the world. More than often these expectations are not met solely out of the kindness and generosity of corporations, but they are
Dumitrescu Luigi +3 more
core
Global Institutional Philanthropy: A Preliminary Status Report [PDF]
Philanthropy is growing and gaining visibility around the world. Private giving has an increasingly important role in addressing human suffering, promoting social justice and equitable economic growth, and strengthening and supporting a broad array of ...
Paula D. Johnson
core +1 more source
When Diversity Meets Family Owners: ESG Performance in European Publicly Listed Firms
ABSTRACT This study investigates how the interaction between board diversity and family as owners shapes firms' ESG performance. Prior research has established that board diversity fosters more informed, ethical, and stakeholder‐oriented decision‐making, thereby enhancing corporate legitimacy and responsiveness to diverse stakeholder expectations ...
Giorgia Maria D'Allura +3 more
wiley +1 more source
Main Philanthropy Trends in Latin America [PDF]
During the last decade a new philanthropy has emerged. One that is more organized, composed of private and corporate foundations, institutions of international cooperation, religious entities and social organizations has raised both the promotion and ...
Agustina Budani +2 more
core
Profiling Social Entrepreneurship Orientation Through Machine Learning Predictive Modeling
ABSTRACT This study examines the prediction of Social Entrepreneurship Orientation (SEO) in youth using machine learning techniques to generate a robust predictive model. Drawing on a large cross‐country survey of European youth, results indicate that cognitive–attitudinal indicators—such as concern for environmental goals, purpose‐driven motivation ...
Ángel Peiró‐Signes +2 more
wiley +1 more source
Key Issues in Forging Credible Corporate Social Responsibility Partnerships
Corporate Social Responsibility (CSR) is a burgeoning practice where businesses in Pakistan are becoming increasingly interested, active and innovative. Spread of CSR has created necessity for corporate organizations to enter into purposeful partnerships
Khalid Nasir, Shadab Fariduddin
doaj +1 more source
Enhance or inhibit? Unveiling the influence of chairman's hometown attachment on the corporate philanthropy-Corporate financial performance relationship. [PDF]
Chen L, Bu X.
europepmc +1 more source

