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Corporate reputation : corporate reputation considering the growing importance of corporate social responsibility

, 2007
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Corporate Reputation

Business & Society, 2002
This article identifies four themes that dominate the literature on corporate reputation and attempts to further distinguish the linkages between the concepts of identity, image, and reputation. Four dimensions of corporate identity are characterized.
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Corporate reputation: Reputational mythraking

Journal of Business Strategy, 2004
Through good time and bad, few companies have been so prominently and constantly in the public eye as AT&T. As the company’s executive vice president of public relations, Dick Martin was not simply a fly on the wall in the company’s most senior counsels, but a full participant in their deliberations.
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Corporate Reputation: Image and Identity

Corporate Reputation Review, 2001
It is fruitful to consider two complementary perspectives on the concept of corporate reputation and its relationship to success and credibility. The first of these can be said to be a managerial or pragmatic perspective. Its basis is economic rationality and it focuses on traditional notions of corporate success.
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CORPORATE REPUTATION SYSTEM

EKONOMIKA I UPRAVLENIE: PROBLEMY, RESHENIYA, 2023
The problem of strengthening the company’s reputation capital is of interest to the heads of different organizations due to the non-stop increase in the degree of influence of the company’s intangible assets indicator. The purpose of the article is to develop recommendations for improving the system of reputational management and strengthening the ...
Aleksei Zh. Yakushev, Yulia S. Filina, Aleksandr S. Melnikov, Ainura N. Aitymbetova   +3 more
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Corporate social responsibility, country reputation and corporate reputation

Multinational Business Review, 2019
PurposeThis paper aims to explore the relationship between corporate social responsibility (CSR) and corporate financial performance (CFP) from a shared value perspective. Adopting reputation as a multilevel form of value that mediates the CSR–CFP relationship, the paper explains how CSR initiatives may enhance both firm and country reputation and how ...
Keith James Kelley, Thomas A. Hemphill, Yannick Thams   +2 more
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Innovation and Corporate Reputation Innovation and Corporate Reputation

2012
As much as 75% of a company’s value derives from its intangible assets. One of the most important of these intangible assets is corporate reputation. The Britain’s Most Admired Company surveys into corporate reputation includes nine characteristics, one of these is a company’s ‘capacity to innovate’.
Michael Brown, Paul Turner
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Social Media Reputation, Corporate Reputation

2022
Corporates create and protect their corporate reputation and identities through social media. At the same time, they use internal (like meeting with zoom) and external communication methods via social media along with marketing through social media. However, they face the risk of destroying their corporate reputation via social media.
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Corporate reputation and reputation risk

The Journal of Risk Finance, 2017
Purpose The corporate reputation of a firm and reputation risk is becoming increasingly important because of the rise of social media and the ongoing globalization. While defining and measuring corporate reputation and reputation risk represent the first steps in corporate reputation (risk) management, there is no general agreement in defining and ...
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