Results 121 to 130 of about 2,938 (208)

Why Are Consumers Ambivalent About AI‐Generated Images? The Moderating Role of Commercial Versus Noncommercial Content Type

Journal of Consumer Behaviour, EarlyView.
ABSTRACT Grounded in ambivalence theories, this research examined factors shaping consumer ambivalence toward AI‐generated content and investigated differences between commercial and noncommercial contexts. As a preliminary study, sentiment analysis of Reddit data using a support vector machine (SVM) revealed that most consumer sentiment toward AI ...
Garim Lee, Jinsu Park, Hye‐Young Kim, Divya Manoj   +3 more
wiley   +1 more source

United Nations Partnerships With the Alcohol Industry. [PDF]

Int J Health Policy Manag
Yan Leung JY, Casswell S.
europepmc   +1 more source

Moral Licensing in Luxury: Why Prosocial Brand Image Outshines Coolness in Cause‐Related Marketing

Journal of Consumer Behaviour, EarlyView.
ABSTRACT This research examines how cause‐related marketing (CM) shapes consumer responses to luxury brands. We focus on the roles of CM‐driven prosocial brand image and brand coolness as parallel mediators in reducing guilt and enhancing purchase intentions.
Jiyoung Hwang
wiley   +1 more source

Sustainable Workplaces and Employee Well-Being: A Systematic Review of ESG-Linked Physical Activity Programs. [PDF]

Healthcare (Basel)
Chen HYJ, Fang CYF.
europepmc   +1 more source

Crafted Responsibility: How Handmade Language Shapes Social Media Engagement for Socially (Ir)Responsible Luxury Fashion Brands

Journal of Consumer Behaviour, EarlyView.
ABSTRACT This research examines how the disclosure of production cues interacts with corporate social responsibility cues to influence social media engagement in luxury fashion. Two complementary field studies analyse marketer‐generated Facebook posts from luxury fashion brands, providing large‐scale empirical evidence of a real‐world impact on ...
Tuba Degirmenci, Frank Mathmann, Gary Mortimer   +2 more
wiley   +1 more source

A study on corporate social responsibility of professional football clubs on fans' consumption intentions in China. [PDF]

Front Physiol
Zhang C, Song K, Chen L.
europepmc   +1 more source

Inclusive or Inauthentic? Consumer Scepticism Towards LGBTQ‐Themed Cause‐Related Marketing

Journal of Consumer Behaviour, EarlyView.
ABSTRACT Cause‐related marketing (CRM) is widely used to signal corporate social responsibility and engage ethically motivated consumers, yet its effectiveness remains contested in identity‐sensitive domains such as LGBTQ inclusion. Drawing on Social Identity Theory and Attribution Theory, this research examines how LGBTQ cause identification ...
Wilson N. Ndasi
wiley   +1 more source

Care-Based Collaboration for Regional Sustainability: A Constructivist Grounded Theory Study of Community Nurses and Local Businesses in Japan. [PDF]

Cureus
Yata A, Ohta R, Iwashita Y.
europepmc   +1 more source

Exploring the Interrelationships Among Supply Chain Emissions, Financial Performance, Market Value, and Board Sustainability: An Exploration of the European Landscape

Corporate Social Responsibility and Environmental Management, EarlyView.
ABSTRACT National and supranational institutions are establishing emission trading systems and control schemes in an attempt to manage stakeholders' willingness to engage with regulatory systems and reduce greenhouse gas emissions (GHG). Nonetheless, despite the national and supranational focus on carbon neutrality, little research has been centered ...
Daniele Giordino, Martina Panero, Nourah O. Alshaghdali, Judith Petra Koltai   +3 more
wiley   +1 more source

Tobacco use in the context of natural disasters: a scoping review pertinent to tobacco control in Indonesia. [PDF]

BMJ Open
Kodriati N, Wijaya O, Affan A, Nursholihah UF, Rosemary R.   +4 more
europepmc   +1 more source