MediaTor, 2005 The field of PR activities are commonly focused on efforts to build strong brand image, product positioning, advertising, promotion and publicity. In the world of high competition, this strategy is not enough. Many multinational corporate nowadays choose
Ani Yuningsih
doaj
The impact of Corporate Social Responsibility (CSR) policies on perceptions and behavioral intension of Greek consumers [PDF]
During the last five years Greece has witnessed the exposure of an unprecedented number of corporate related events that had a significant impact on the public opinion (huge financial scandals, various corruption accusations, etc).
Efstathios DIMITRIADIS +3 more
core
Business Society and Corporate Social Responsibility: Comparative analysis in Russia and Japan [PDF]
Comparative analysis of CSR allows characterizing both corporate society and market institutions. Even though transition economies have backwardness of corporate governance institutions and include premature CSR, Russian CSR, paradoxically speaking, can ...
Satoshi Mizobata
core
How does analyst coverage influence corporate social responsibility (CSR)? The governance- and information-based perspectives. [PDF]
PLoS OneLiu Y, Du X.
europepmc +1 more source
Corporate Social Responsibility in Agribusiness: Empirical Findings from Germany [PDF]
The social responsibility of businesses has developed into a highly debated issue in recent years. Especially in agribusiness, recent scandals as well as information asymmetries concerning food production have led to high external pressure on firms from ...
Heyder, Matthias, Theuvsen, Ludwig
core
When Corporate Social Responsibility (CSR) Meets Organizational Psychology: New Frontiers in Micro-CSR Research, and Fulfilling a Quid Pro Quo through Multilevel Insights. [PDF]
Front Psychol, 2017 Jones DA, Willness CR, Glavas A.
europepmc +1 more source
BUILDING THE NEW DIMENSION OF STRATEGIC CORPORATE SOCIAL RESPONSIBILITY: ENVIRONMENTAL LEADERSHIP [PDF]
The paper aims to emphasize the role of environmental leadership as main option for combining the Corporate Social Responsibility (CSR) policy with the business goals and targets in order to satisfy both shareholders’ interests and social interests, in ...
Florin ANGHEL +3 more
core
Rationalizing manifold CSR dimensions-and-aspects towards sustainable business performance of small and medium-sized enterprises: Findings from pre-hoc and post-hoc analysis. [PDF]
PLoS OneZhang G +5 more
europepmc +1 more source
Social Marketing Strategies in the Pharmaceutical Industry, Characteristics and Impact; a scoping review. [PDF]
Farm ComunitariosCarreño-Patiño LB +2 more
europepmc +1 more source