Results 121 to 130 of about 586 (220)

Ready for Action! Destination Climate Change Communication: An Archetypal Branding Approach. [PDF]

open access: yesInt J Environ Res Public Health, 2023
Stankov U   +8 more
europepmc   +1 more source

Towards a Socially Inclusive Circular Economy: Evidence From Social Enterprises in Low‐ and Middle‐Income Countries

open access: yesBusiness Strategy and the Environment, EarlyView.
ABSTRACT Circular economy (CE) and social entrepreneurship (SE) are increasingly recognised as critical pathways for sustainable development, yet CE research often underplays social inclusion, particularly in low‐ and middle‐income countries (LMICs).
Maria L. Granados, Adeyemi Adelekan
wiley   +1 more source

Peran Konten Kreatif dalam Membangun Branding PT Rumah Berita Harian Disway di Media Sosial Instagram @harian.disway

open access: yes
Di era digital saat ini, media sosial menjadi salah satu media paling penting dalam komunikasi perusahaan. Peran konten kreatif dalam membangun branding PT Rumah Berita Harian Disway melalui akun Instagram @harian.disway.
Nirmala, Desi Rifda
core  

Patents as Green Signals: Capital Market Responses to Corporate Green Innovation in Carbon‐ and Energy‐Intensive Firms

open access: yesBusiness Strategy and the Environment, EarlyView.
ABSTRACT Adopting a signaling perspective, this study examines whether corporate green patenting reduces the cost of equity by mitigating information asymmetry in capital markets. Using longitudinal panel data from South Korea, we find that green patenting—encapsulating technological innovation related to energy, environmental protection, and climate ...
Jeongdae Yim, Su‐Yol Lee
wiley   +1 more source

Identity-Driven Branding Theory

open access: yes
In an era defined by hyper-connectivity, algorithmic visibility, and intensified global competition, branding has evolved far beyond the conventional boundaries of logos, slogans, and visual aesthetics.
Prof. Dr. Yoesoep Edhie Rachmad, Ph.D, DBA
core  

Bränditarinat esiin! : etnografinen tutkimus moniaistisen palvelumuotoilun mahdollisuuksista

open access: yes, 2011
Tämä on etnografinen tutkimus palvelumuotoilun mahdollisuuksista bränditarinoiden välittämisessä. Tutkimuskysymys on: Miten bränditarinat saadaan palvelumuotoilulla esille moniaistisuuden näkökulmasta?
Ruonala, Anne
core  

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