Results 171 to 180 of about 457 (181)

Shaping the research agenda for corporate branding: avenues for future research

European Journal of Marketing, 2012
T C Melewar
exaly  

The relationship between employer branding, corporate reputation and intention to apply to a job offer

International Journal of Organizational Analysis, 2023
exaly  

Corporate branding: an exploration of the influence of CRE

Journal of Corporate Real Estate, 2010
Rianne Appel-Meulenbroek
exaly  

Event innovation induced corporate branding

International Journal of Contemporary Hospitality Management, 2017
Fiona X Yang
exaly  

“MICE Destinations Branding from Corporate Branding perspective”

Procedia, Social and Behavioral Sciences, 2016
Mohammad Enamul Hoque
exaly  

Corporate identity, corporate branding and corporate reputations

European Journal of Marketing, 2012
Nicola Kleyn, Russell Abratt
exaly  

Corporate branding in perspective: a typology

European Journal of Marketing, 2017
Jonathan Schroeder
exaly  

Revisiting the complexities of corporate branding: Issues, paradoxes, solutions

Journal of Brand Management, 2013
Bill Merrilees, Miller Dale, Merrilees Bill   +2 more
exaly  

The six conventions of corporate branding

European Journal of Marketing, 2003
Simon Knox
exaly  

Ethical branding and corporate reputation

Corporate Communications, 2005
Ying Fan
exaly