Results 211 to 220 of about 586 (220)

Shaping the research agenda for corporate branding: avenues for future research

European Journal of Marketing, 2012
T C Melewar, Manto Gotsi
exaly  

Corporate branding: an interdisciplinary literature review

European Journal of Marketing, 2012
Marc Fetscherin, Jean-Claude Usunier
exaly  

Event innovation induced corporate branding

International Journal of Contemporary Hospitality Management, 2017
Fiona X Yang
exaly  

Corporate branding: an exploration of the influence of CRE

Journal of Corporate Real Estate, 2010
Rianne Appel-Meulenbroek
exaly  

Revisiting the complexities of corporate branding: Issues, paradoxes, solutions

Journal of Brand Management, 2013
Richard Gyrd-Jones, Bill Merrilees, Dale Miller   +2 more
exaly  

Corporate identity, corporate branding and corporate reputations

European Journal of Marketing, 2012
Russell Abratt, Nicola Kleyn
exaly  

“MICE Destinations Branding from Corporate Branding perspective”

Procedia, Social and Behavioral Sciences, 2016
Mohammad Enamul Hoque
exaly  

The six conventions of corporate branding

European Journal of Marketing, 2003
Simon Knox
exaly  

Taking Up the Challenge of Corporate Branding: An Integrative Framework

European Management Review, 2013
Kenneth De Roeck, François Maon, Christophe Lejeune   +2 more
exaly  

Engineering consultants' perceptions of corporate branding: A case study of an international engineering consultancy

Industrial Marketing Management, 2011
Ming K Lim
exaly