Results 101 to 110 of about 471 (225)

Unpacking the relationship between co‐creation and brand equity: A multi‐study approach

European Management Review, EarlyView.
Abstract Whilst some studies have shown that co‐creation positively influences brand equity, others have found only marginal or even negative effects, and several failure cases of co‐creation have been reported. To overcome the confusion generated by mixed findings, this paper unpacks the relationship between co‐creation and brand equity, considering ...
Stefan Markovic, Oriol Iglesias, Anna Torres, Pilar Rivera‐Torres, Nikolina Koporcic   +4 more
wiley   +1 more source

Augmented authenticity in athlete branding through human-AI co-production. [PDF]

Front Sports Act Living
Westerbeek H.
europepmc   +1 more source

How do strategic leaders frame corporate purpose? Investigating competing frames and framing approaches in executive discourse

European Management Review, EarlyView.
Abstract Corporate purpose is gaining momentum in contemporary business communities, yet it often appears shrouded in ambiguity. Although research is growing in popularity, the analysis of corporate purpose from the perspective of strategic leaders remains an unexplored domain.
Chiara Pantalena, Luca Manelli, Josip Kotlar, Federico Frattini   +3 more
wiley   +1 more source

Unpacking the effects of brand authenticity on consumer trust and loyalty in nutrition: a psychological perspective. [PDF]

Front Nutr
Lyu M, Wang S, Zhang J.
europepmc   +1 more source

Academia, My Abusive Lover

Gender, Work &Organization, EarlyView.
ABSTRACT In this essay, I will tell the reader about the relationship between Academia—the person, Academia—the institution, and too many female academics. Through these experiences, I will offer examples of some of the typical abuse experienced at the hands of Academia.
Steffi Siegert
wiley   +1 more source

From Comparison to Confidence: The Dove Self-Esteem Project and the Transformation of Beauty Perceptions on Social Media. [PDF]

Behav Sci (Basel)
Kim J, Kim M.
europepmc   +1 more source

Global trends in hospitality. [PDF]

J Bus Res, 2022
Aksoy L, Choi S, Dogru T, Keiningham T, Lorenz M, Rubin D, Bruce Tracey J.   +6 more
europepmc   +1 more source

Stuck in the Waiting Room: An Analytical Essay Exploring Infertility at Work

Gender, Work &Organization, EarlyView.
ABSTRACT In this analytical essay, we use our embodied career experiences to explore infertility at work, placing our “infertile body” at the center of analysis. We consider the ways in which infertility has impacted our identities, careers, and timelines.
Nicola Lawrence‐Thomas, Rose Shepherd
wiley   +1 more source

Black Fugitivity in the Sporting Workplace: The Story of Eniola Aluko

Gender, Work &Organization, EarlyView.
ABSTRACT Being a Black fugitive involves constant movement: to find and cultivate spaces of safety and hope. In this paper, I curate a sporting archive about the UK Black women's elite football player Eniola Aluko to read her as a Black fugitive. I demonstrate how she traversed a racist and anti‐Black sporting workplace—where she was unfairly demonized
Aarti Ratna
wiley   +1 more source

When David Surrenders the Sling: The Misalignment of Science and Strategy in Biotech-Pharma Partnerships. [PDF]

Cureus
Lakhan SE.
europepmc   +1 more source