Results 121 to 130 of about 11,631 (162)
Some of the next articles are maybe not open access.
Corporate Websites : Voices of Authority
Textus, 2007This paper is divided into two parts: the first analyses evaluation in websites following a genre-based approach and focusing on aspects of self-evaluation and self-promotion; the second part uses Appraisal Theory as a framework for the analysis of the autobiographical notes of the founders of the companies.
SALVI, Rita, TURNBULL, Judith Anne
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Corporate Social Responsibility Communication Through Corporate Websites
International Journal of Business Communication, 2014Corporate social responsibility (CSR) is a discourse constructed through the constant dialogue and negotiation between corporations and their different stakeholders. This article examines how leading corporations in the United States and China discuss the rationales, themes, and practices of CSR on their corporate websites through a quantitative ...
Lu Tang +2 more
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Usability Review of Corporate Websites
International Journal of Technology Diffusion, 2017Marketing and electronic commerce literature abound in criteria that contribute to the success of an online marketing website. Collectively the factors that contribute to the success of a website are known as the usability factors of websites. This chapter discusses seven of these usability factors that affect the Overall Web Usability (OWU), mainly ...
Robert Jeyakumar Nathan +2 more
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2004
In this section of the book, we’re going to create a corporate website, geared at the smallto-medium-sized enterprise (SME) marketplace. As with the other projects in this book, the source files are in the code download for the book. Feel free to experiment with these files and incorporate ideas from this section of the book into your own websites.
Rachel Andrew +3 more
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In this section of the book, we’re going to create a corporate website, geared at the smallto-medium-sized enterprise (SME) marketplace. As with the other projects in this book, the source files are in the code download for the book. Feel free to experiment with these files and incorporate ideas from this section of the book into your own websites.
Rachel Andrew +3 more
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Corporate Reputation and C2C Websites
International Journal of Online Marketing, 2016Exchanges between Internet users have clearly increased with the proliferation of social networks. That has revalorized Consumer-to-Consumer (C2C) Websites which represent an important information source for clients. With the increase of actors in C2C markets, the reputation of the company is a fundamental element for internet users' choices.
Amira Trabelsi Zoghlami +2 more
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Corporate responsibility in U.S. corporate websites: A pilot study
Public Relations Review, 2011Abstract Corporate social responsibility (CSR) has become an essential component in the management of companies around the globe. Any key strategy used for CSR administration must reflect strong and effective communication channels to show CSR efforts.
Lina M. Gomez, Ricardo Chalmeta
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Journal of Marketing Communications, 2009
This study, using a content analysis method, explored whether and to what extent multinational corporate websites targeting different markets are standardized. It also tested three organizational factors – country of origin, company size, and product type – for their potential influence on the level of corporate website standardization.
Wonsun Shin, Jisu Huh
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This study, using a content analysis method, explored whether and to what extent multinational corporate websites targeting different markets are standardized. It also tested three organizational factors – country of origin, company size, and product type – for their potential influence on the level of corporate website standardization.
Wonsun Shin, Jisu Huh
openaire +1 more source