Results 1 to 10 of about 10,374,261 (253)
Country image, cultural diplomacy, and sports during the COVID19 pandemic: Brand America and Super Bowl LV [PDF]
Place Branding and Public Diplomacy, 2022 Although the Super Bowl became a national celebration of American culture, capitalism, and lifestyle, Super Bowl LV held in 2021 had a different tone, being held a few weeks after the attacks on the US Capitol, and during the COVID19 pandemic that by ...
Dubinsky Y.
europepmc +4 more sources
A battle for foreign perceptions: Ukraine’s country image in the 2022 war with Russia [PDF]
Place Branding and Public Diplomacy, 2022 This paper examines the 2022 War in Ukraine through the conceptual lens of country image within a broader framework of public diplomacy, soft power, and nation branding.
Lee S.
europepmc +2 more sources
Country Image in COVID-19 Pandemic: A Case Study of China. [PDF]
IEEE Trans Big Data, 2021 Country image has a profound influence on international relations and economic development. In the worldwide outbreak of COVID-19, countries and their people display different reactions, resulting in diverse perceived images among foreign public ...
Chen H +6 more
europepmc +3 more sources
The Relationship between Green Country Image, Green Trust, and Purchase Intention of Korean Products: Focusing on Vietnamese Gen Z Consumers [PDF]
Sustainability, 2020 This study aims to extend the stream of country image research through an empirical test primarily focusing on the relationship between the green country image of Korea, as well as the green trust and purchase intention of Korean products considering ...
You-Kyung Lee
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Building country image process [PDF]
Marketing (Beograd. 1991), 2005 The same branding principles are used for countries as they are used for the products, only the methods are different. Countries are competing among themselves in tourism, foreign investments and exports. Country turnover is at the level that the country'
Zubović Jovan
doaj +1 more source
SAGE OpenCountry image, an established yet dynamically evolving interdisciplinary field within commercial and media studies, profoundly influences global marketing and management. Despite its long-standing significance, a lack of systematic academic understanding
Chuanlin Ning
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Physical Culture and Sport: Studies and Research, 2019 Since the Ancient Greek athletics and through the revivals of the Olympic Movement and the first modern Olympics in Athens in 1896, countries, cities and governments have sought to take advantage by hosting Olympic Games and other sport events.
Dubinsky Yoav
doaj +2 more sources
Journal of Korea Trade, 2019 Purpose – The purpose of this study is to provide practical implications for Korean companies searching for new market opportunities. From the experimental analysis, the impact of country image on product-country image and purchase intention of Korean ...
You-Kyung Lee, Charles Arthur Robb
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THE IMPORTANCE OF REPUTATION OF A COUNTRY IN THE PROCESS OF BUILDING ITS COMPETITIVE ADVANTAGE ON THE GLOBAL MARKET [PDF]
Zeszyty Naukowe Wyższej Szkoły Finansów i Prawa w Bielsku-Białej, 2017 In the contemporary information era countries compete with one another on many levels and almost in every field of life. Governments prepare comprehensive development strategies, thanks to which they hope to improve their country’s competitiveness and ...
Danuta Szwajca
doaj +9 more sources
Reflective versus unreflective country images: How ruminating on reasons for buying a country’s products alters country image [PDF]
International Business Review, 2022 Based on the excitation-transfer model, this study considers how pondering on reasons for buying a particular country’s products influences country image (CI). We use an experimental approach to test our hypotheses and check for differences between unreflective/ad lib CI and reflective/reasoned CI measurements. The findings indicate differences between
Balabanis, George, Lopez, Carmen
openaire +4 more sources