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Effect of country image and materialism on the quality evaluation of Korean products
Asia Pacific Journal of Marketing and Logistics, 2019Purpose It is critical to understand how global consumers evaluate the quality of Asian products while marketing Asian products in the global marketplaces.
B. Jin, N. Kim, Heesoon Yang, Minji Jung
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Country and destination image – different or similar image concepts?
The Service Industries Journal, 2005Country Image and Destination Image exist as two parallel research tracks with almost no cross-references although the concepts refers to nearly the same area of applied marketing, namely export products to international consumer markets. This paper aims to determine how country image and destination image refer to the same image objects.
Lena Mossberg, Ingeborg Astrid Kleppe
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Destination in a country image context
Annals of Tourism Research, 2008Abstract This paper provides greater substance to destination image research by contextualizing and expanding the scope of relevant constructs through the use of knowledge gained in product-country research. These product-country image constructs are built on an attitude theory framework, and this platform enables the application of them in an ...
John Nadeau +3 more
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Country Resources, Country Image and Tourism: A Panel Data Analysis
2014Place branding, also known as destination branding, is often related to positioning strategies in the tourism industry. Place branding is defined as marketing activities to promote positive destination image in order to influence the consumers’ destination choice (Blain et al. 2005).
Qin Sun, Audhesh Paswan
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Nuclear Imaging in Developing Countries
Abstract The burden of cardiovascular disease is ever-growing, and it represents the most common cause of death worldwide. Notably, 80% of deaths from cardiovascular disease occur in low- and middle-income countries. Nuclear cardiology has a well-established role in the management of patients with cardiovascular disease and is being ...Amalia Peix +4 more
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Beyond History-Distorted Country Image
Israel Studies ReviewAbstract Few researchers dealing with the restoration of a country's international image have explored the cognitive motivations of target audiences. Using relations between Israel and Poland as a case study, this article examines the extent to which an audience is attached to problematic history.
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Diagnostic Imaging in Developing Countries
1983An important component of modern health care, that of diagnostic imaging, comprising radiodiagnostic and nuclear medicine, faces severe constraints in the developing world. The aim of this paper is to review these constraints, to stress the effects seen on the qualitative and quantitative results of the diagnostic imaging systems, and to outline some ...
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Country Image: Halo or Summary Construct?
Journal of Marketing Research, 1989The author examines the role of country image in consumer evaluations of television sets and automobiles. Specifically, two alternative causal models are developed and tested: (1) the halo model hypothesizing that country image serves as a halo in product evaluation and (2) the summary construct model hypothesizing that country image functions as a ...
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