Results 1 to 10 of about 326,586 (310)
Impact of country of origin and country of brand origin on consumer attitude towards products
Business: Theory and Practice, 2009 Increasing number of binational and hybrid products draws attention not only to the products’ country of origin (COO), but also to the country of brand origin (COBO). Although the impact of COO on consumers’ attitude towards products has been studied for
Indrė Pikturnienė, Daumantė Treigytė
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The Impact of “Wine Country of Origin” on the Perception of Wines by South African and French Wine Consumers: A Cross-Cultural Comparison [PDF]
Foods, 2021 Culture is an important factor that influences how marketing interacts with food choice. This study aims at exploring the effect of consumers’ Country of Origin (COO) on wine representations and perception using Chenin blanc as a model.
Dominique Valentin +6 more
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Identifying and Calcifying the Affecting Factors in Tourists' Reaction to the Environment through a comparative process [PDF]
Muṭāli̒āt-i Mudīriyyat-i Gardishgarī, 2021 The present study seeks to identify the factors affecting the behaviour of tourists about environmental protection activities. The research method has based on meta-synthesis.
salman eivazinezhad, Mohsen Akbari
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Медична наука України, 2021 Relevance. The task of maximizing the resource potential of agriculture is facing all countries of the world, including Ukraine. Pesticides allow farms to increase their efficiency, increase yields and reduce losses from harmful factors.
I.V Tkachenko +3 more
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M@n@gement, 2022 Drawing from the country-of-origin literature, this study theorizes the effect of academic affiliation origins on the academic impact of knowledge produced by teams of researchers.
Mustapha Belkhouja +2 more
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Country or Brand: What Matters to Younger Millennials?
BBR: Brazilian Business Review, 2020 Our objective is to compare the effects of country of origin (COO) and brand on Younger Millennials’ (YM) willingness to buy global brands. We chose the United States, because it is the country of origin for the most valuable global brands. We approached
Sergio Garrido Moraes +1 more
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¿Cuál es mi país? Alteridad e Identificación en el ámbito escolar
Comparative Cultural Studies, 2018 This paper analyzes how from the country of origin, teachers of standard classrooms denominate to students of foreign nationality as different and the identification of these young people with the category mentioned.
Carmen Clara Bravo Torres
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The Role of Involvement as a Moderating Variable in a Country of Origin Study
Gadjah Mada International Journal of Business, 2017 The aim of this study is to examine the effect that the country of design and the country of manufacture has on the perceived quality of a product, and the role of involvement as a moderating variable.
Rindang Matoati +1 more
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Country Branding and its effect on the consumer in the global market
Management Letters/Cuadernos de Gestión, 2017 Country Branding -a relatively new type of marketing and public diplomacy- is a developing field and a tool that governments use to promote their goods and services and to enhance awareness about their country, promote tourism, increase trade and attract
Kerry Kilduff, Julia M. Núñez Tabales
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The Importance of Country-of-Origin Construct Dimensions in Destination Brand Building
Tržište, 2021 Purpose – The primary purpose of this paper is to analyze the relationship between the country-of-origin (COO) construct and destination brand building (DBB) to reveal whether the COO construct and its dimensions are important for DBB. More specifically,
Zoran Krupka +2 more
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