Results 291 to 300 of about 759,795 (346)
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Reputation spillover: corporate crises’ effects on country reputation
Journal of Communication Management, 2018Purpose The purpose of this paper is to examine how varying degrees of media-constructed associations between organizations and their home countries affect audience perceptions of such associations and, subsequently, how recipients attribute crisis responsibility and reputational damage to the home country.
Diana Ingenhoff +4 more
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Corporate social responsibility, country reputation and corporate reputation
Multinational Business Review, 2019PurposeThis paper aims to explore the relationship between corporate social responsibility (CSR) and corporate financial performance (CFP) from a shared value perspective. Adopting reputation as a multilevel form of value that mediates the CSR–CFP relationship, the paper explains how CSR initiatives may enhance both firm and country reputation and how ...
Keith James Kelley +2 more
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Corporate Reputation: An Eight-Country Analysis
Corporate Reputation Review, 2003Corporate reputation, or the management of the corporate brand, is playing an increasingly important role in terms of the propensity of business to build and sustain market, mind, and heart shares of customers and publics all over the world. Corporate reputation significantly impacts share value, and on the ability of businesses to attract and retain ...
Philip J Kitchen, Andrew Laurence
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Country RepTrak™: A Standardized Measure of Country Reputation
2011The increased global accessibility of information through the internet and other digital channels has increased the importance of managing a country’s reputation. Events happening in any country in the world can become world news within minutes, and can dramatically influence public opinion about the country.
Berens, Guido +4 more
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Exploring citizens’ perceptions of country reputation
Journal of Hospitality and Tourism Insights, 2019Purpose The purpose of this paper is to investigate Brazilian residents’ internal perspectives in terms of their satisfaction with the country. The paper identifies the convergences and divergences among factors related to the reputation of Brazil. Design/methodology/approach Residents’ perceptions were investigated by combining measurement scales ...
Fabiana Gondim Mariutti +2 more
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Country Of Origin Reputation And IPO Performance
Academy of Management Proceedings, 2016We study how public firms’ stock price is influenced by reputational spillovers among firms that are categorized in the same country.
Ilya Cuypers, Matteo Prato, Gokhan Ertug
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2016
Literature and research studies on country of origin (COO) have mainly focused on its effect in business to consumer (B2C) markets. Among the few scholars who have analysed industrial sectors (B2B), some believe that COO has similar importance and the same function in B2B markets as in B2C markets.
CEDROLA, ELENA +2 more
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Literature and research studies on country of origin (COO) have mainly focused on its effect in business to consumer (B2C) markets. Among the few scholars who have analysed industrial sectors (B2B), some believe that COO has similar importance and the same function in B2B markets as in B2C markets.
CEDROLA, ELENA +2 more
openaire +2 more sources
When and how country reputation stimulates export volume
International Marketing Review, 2017PurposeThe purpose of this paper is to examine the relationship between bilateral country reputation and export volume to the country in which that reputation is held.Design/methodology/approachThe unique bilateral data set consists of 861 country pairs. Country reputation measures are from a global survey, in which respondents in 20 countries rate the
Boryana V. Dimitrova +2 more
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Corporate Reputation Review, 2010
The purpose of this study is to compare effects of country reputation and the overall corporate reputations of a country on international consumers’ product attitudes and purchase intentions. The country-of-origin effect can be linked not only to country reputation but also to the overall corporate reputations of a country.
Minjeong Kang, Sung-Un Yang
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The purpose of this study is to compare effects of country reputation and the overall corporate reputations of a country on international consumers’ product attitudes and purchase intentions. The country-of-origin effect can be linked not only to country reputation but also to the overall corporate reputations of a country.
Minjeong Kang, Sung-Un Yang
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Country Reputation and Corporate Activity
Management ScienceWe study the link between a previously neglected form of intangible firm asset—country reputation—and corporate sales. By exploiting variation in nationalities of foreign victims in local terror attacks, we detect unanticipated distortions in reputations of local countries in foreign countries and we pin down reductions in sales of local country firms
Mehmet I. Canayaz, Alper Darendeli
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