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Country Reputation in Multidimensions: Predictors, Effects, and Communication Channels
Journal of Public Relations Research, 2008A country's reputation is a subject of increasing interest for the practice and research of public relations and public diplomacy. South Korea's reputation as viewed by Americans, the country's most strategic foreign public, is the topic of this study.
Sung-Un Yang +3 more
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Country reputation as a moderator of tourism advertising effectiveness
Journal of Marketing Communications, 2014This study examines the role that country reputation plays in moderating the effects of tourism advertising for that country as well as attitude toward its government and citizens. A pre/post online study conducted in Australia used the current Brand USA's ‘Land of Dreams’ television commercial as the experimental stimulus. The country reputation scale
Jami Fullerton, Alice Kendrick
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The Ethical Reputations of Managers in Nine EU-countries: A Cross-referential Survey
Journal of Business Ethics, 1998Mutual perceptions of ethical behaviour among managers in nine EU-countries were quantatively measured and related to perceptions concerning "ease of cooperation". A strong positive correlation obtains: the more ethical a country is perceived to be, the higher it is valued as an international business partner.
Jeurissen, R.J.M., van Luijk, H.J.
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The placement of country reputation towards place management
Journal of Place Management and Development, 2017PurposeUntil now, scholars have devoted insufficient attention to theories of place reputation – at the city, region and country levels. Furthermore, the literature does suggest a theoretical link between country reputation and country-of-origin (COO). To foster an alignment between country reputation and place management, this paper aims to trace the ...
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How Migration Affects the Reputations of Countries and Cities
2023Abstract This chapter argues that migrants are strongly influenced by multiple forms of destination reputations. Their perceptions of places, including countries, regions, cities, organizations, and even leaders have a strong collective bearing on their intentions to move.
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Country Reputation — From Measurement to Management: The Case of Liechtenstein
Corporate Reputation Review, 2005Reputation management is by no means restricted to companies and other organizational entities. In fact, nations today are increasingly concerned with their reputation relative to other nations and turn to actively measuring and managing that reputation.
Tanja Passow +2 more
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Learning About Product Quality: Automotive Recalls and Country Reputations
SSRN Electronic Journal, 2012Prior studies have argued that quality uncertainty for experience goods may be in part resolved by firm-specific reputational assets. This paper demonstrates that unobserved quality may also be signaled by a reputational asset common to many firms – country of origin. Analyzing stock market reactions to all published automotive recalls in the U.S. from
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Jeremy Tamanini on Dubai, the Green Economy and Country Reputation
2021USA | Jeremy Tamanini is the founder of Dual Citizen LLC, a U.S. consultancy that advises clients on how to leverage data and strategic communications to address climate change and promote sustainability. To support this work, Dual Citizen publishes the biennial Global Green Economy Index™ (GGEI), currently in its sixth edition.
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Comparing Reputation Effects between Countries – The Research Method
2011This chapter introduces the methods used in the three empirical studies. The following sections discuss the research methods used to explore the different objectives of the three studies. The first section describes the samples and data collection procedures. The second section introduces the variables used in the respective studies.
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