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Sustainability Orientation, Sustainability Implementation, and Brand Image in Service Firms

open access: yesBusiness Strategy and the Environment, EarlyView.
ABSTRACT This paper uses legitimacy theory and cognitive dissonance theory to explore the relationship between sustainability orientation, sustainability implementation, and brand image in the service sector. Specifically, we examine the mediating role of implementation—the translation of strategic intent into actionable practices—on customers ...
Sandeep Jagani, Vafa Saboori‐Deilami
wiley   +1 more source

Exploring the Interrelationship Between Energy, Geopolitical Risk, and Bitcoin Based Green Business Strategies

open access: yesBusiness Strategy and the Environment, EarlyView.
ABSTRACT This study examined how Bitcoin, energy prices, and geopolitical risk interact by examining the first four moments (mean, variance, skewness, and kurtosis) of their return distributions by using wavelet analysis. The findings reveal that the co‐movement patterns of energy index, geopolitical risk index, and Bitcoin prices are time and ...
Pooja Kumari   +4 more
wiley   +1 more source

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