Results 331 to 340 of about 1,235,278 (391)
Some of the next articles are maybe not open access.
, 2021
Purpose This study aims to investigate the influencers’ credibility dimensions (i.e. attractiveness, trustworthiness, expertise) on purchase intention (PI) through the mediating role of cognitive and affective online engagement among the aesthetic ...
Omayma AlFarraj +5 more
semanticscholar +1 more source
Purpose This study aims to investigate the influencers’ credibility dimensions (i.e. attractiveness, trustworthiness, expertise) on purchase intention (PI) through the mediating role of cognitive and affective online engagement among the aesthetic ...
Omayma AlFarraj +5 more
semanticscholar +1 more source
Journal of Marketing Theory and Practice, 2021
We investigate the effects of social media influencers’ (SMIs) intimate self-disclosure (ISD) on consumers’ intent to purchase products from an endorsed brand through the underlying mechanisms of source credibility, parasocial relationships, and brand ...
Fernanda Polli Leite +1 more
semanticscholar +1 more source
We investigate the effects of social media influencers’ (SMIs) intimate self-disclosure (ISD) on consumers’ intent to purchase products from an endorsed brand through the underlying mechanisms of source credibility, parasocial relationships, and brand ...
Fernanda Polli Leite +1 more
semanticscholar +1 more source
, 2021
PurposeIn spite of the increasing organic and interactive marketing activities over social media, a general understanding of the source credibility of voluntary user-generated content (UGC) is still limited.
Mazzini Muda, Muhammad Iskandar Hamzah
semanticscholar +1 more source
PurposeIn spite of the increasing organic and interactive marketing activities over social media, a general understanding of the source credibility of voluntary user-generated content (UGC) is still limited.
Mazzini Muda, Muhammad Iskandar Hamzah
semanticscholar +1 more source
SSRN Electronic Journal, 2013 We develop a sovereign debt model with ocial and private creditors where the probability of default depends on both the level and the composition of liabilities. Higher exposure to ocial lenders improves incentives to repay but carries extra costs, due to overcharging or reduced ex-post exibility.
Dirk Niepelt, Harris Dellas
openaire +6 more sources
Journal of Promotion Management, 2020
A new digital marketing tool that has emerged today is that of social media influencer marketing. Social media influencers are those individuals who shape consumers’ perceptions regarding a brand or product through photos, videos and other updates on ...
Saima, M. A. Khan
semanticscholar +1 more source
A new digital marketing tool that has emerged today is that of social media influencer marketing. Social media influencers are those individuals who shape consumers’ perceptions regarding a brand or product through photos, videos and other updates on ...
Saima, M. A. Khan
semanticscholar +1 more source
Journal of Global Scholars of Marketing Science, 2022
This study develops an underlying mechanism outlining the impact of digital influencers on consumer impulse-buying behavior in the context of social networking sites (SNSs).
Komal Shamim, Tahir Islam
semanticscholar +1 more source
This study develops an underlying mechanism outlining the impact of digital influencers on consumer impulse-buying behavior in the context of social networking sites (SNSs).
Komal Shamim, Tahir Islam
semanticscholar +1 more source
Journal of Global Fashion Marketing, 2020
Despite the increasing interest in celebrity influencers as a marketing communication tool, much remains to be explored to understand how influencer credibility combined with brand credibility affects consumers’ perception toward the influencer ...
Susanna S. Lee, Eunice Kim
semanticscholar +1 more source
Despite the increasing interest in celebrity influencers as a marketing communication tool, much remains to be explored to understand how influencer credibility combined with brand credibility affects consumers’ perception toward the influencer ...
Susanna S. Lee, Eunice Kim
semanticscholar +1 more source
, 2021
The primary objective of this study is to determine the impact of the sub-dimensions of source credibility (attractiveness, trustworthiness and expertise), and its secondary objective is to investigate the mediating role of parasocial interaction the ...
O. C. Yilmazdogan +2 more
semanticscholar +1 more source
The primary objective of this study is to determine the impact of the sub-dimensions of source credibility (attractiveness, trustworthiness and expertise), and its secondary objective is to investigate the mediating role of parasocial interaction the ...
O. C. Yilmazdogan +2 more
semanticscholar +1 more source
European Journal of Marketing, 2021
Purpose This study aims to examine the effects of three green information quality dimensions – persuasiveness, completeness and credibility – on green brand evaluation and whether this is mediated by green brand credibility.
Prashanta Kumar +3 more
semanticscholar +1 more source
Purpose This study aims to examine the effects of three green information quality dimensions – persuasiveness, completeness and credibility – on green brand evaluation and whether this is mediated by green brand credibility.
Prashanta Kumar +3 more
semanticscholar +1 more source
Fiscal Studies, 2005
One of the main problems in pension policy is to develop an institutional framework that guarantees that public and private pensions promises are kept. This paper discusses how the governance of public and private pensions is key to making such promises credible.
Timothy Besley, Andrea Prat
openaire +2 more sources
One of the main problems in pension policy is to develop an institutional framework that guarantees that public and private pensions promises are kept. This paper discusses how the governance of public and private pensions is key to making such promises credible.
Timothy Besley, Andrea Prat
openaire +2 more sources