Results 361 to 370 of about 1,235,278 (391)

Building influencers' credibility on Instagram: Effects on followers’ attitudes and behavioral responses toward the influencer

Journal of Retailing and Consumer Services, 2021
Daniel Belanche Gracia, Luis V Casaló, Sergio Ibáñez-Sánchez   +2 more
exaly  

Managerial credibility

Nursing Administration Quarterly, 1989
openaire   +2 more sources

Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit

International Journal of Advertising, 2020
Alexander P Schouten, Loes Janssen
exaly  

Spurious credibility

British Dental Journal, 2006
openaire   +2 more sources

‘Instafamous’ – credibility and self-presentation of micro-celebrities on social media

, 2019
E. Djafarova, O. Trofimenko
semanticscholar   +1 more source

The spread of low-credibility content by social bots

Nature Communications, 2018
Chengcheng Shao, Giovanni Luca Ciampaglia, Onur Varol   +2 more
exaly  

How Social Media Influencers Foster Relationships with Followers: The Roles of Source Credibility and Fairness in Parasocial Relationship and Product Interest

Journal of Interactive Advertising, 2020
Shupei Yuan, Chen Lou
exaly  

“Do We Believe in TripAdvisor?” Examining Credibility Perceptions and Online Travelers’ Attitude toward Using User-Generated Content

Journal of Travel Research, 2013
Julian K Ayeh, Norman Au, Rob Law
exaly  

Following Celebrities’ Tweets About Brands: The Impact of Twitter-Based Electronic Word-of-Mouth on Consumers’ Source Credibility Perception, Buying Intention, and Social Identification With Celebrities

Journal of Advertising, 2014
Joe Phua
exaly  

Credibility of sustainability reports: The contribution of audit committees

Business Strategy and the Environment, 2018
Habiba Al-Shaer, Mahbub Zaman
exaly