Results 1 to 10 of about 48 (45)
Comparing COVID-19 metaphors in Chinese and English social media with critical metaphor analysis
Metaphors extracted from COVID-19-related online texts offer a unique lens for examining how individuals perceive the pandemic. Users from distinct linguistic backgrounds may select varying source domains to discuss COVID-19, with these choices ...
Qingshu Xu, Qingshu Xu
doaj +3 more sources
Metaphor Evaluation of Leadership Styles: A Case Study of Presidential New Year Greetings
By using the analytical framework of Critical Metaphor Analysis (CMA) and procedurally employing Pragglejaz Group’s Metaphor Identification Procedure (MIP), this study aims at evaluating metaphor use in the narrative of presidential New Year greetings of
Arcimaviciene Liudmila, Jonaitiene Vida
doaj +3 more sources
THE FORCE METAPHOR IN CONCEPTUALIZING ECONOMIC RECESSION [PDF]
Cognitive metaphor analysts comprehend metaphor as a convenient way of not only talking about real life events but also thinking about them: connecting ideas, explaining abstract ideas that are difficult to grasp, conveying messages and emotions, etc ...
Jurga Cibulskienė
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A critical analysis of metaphors used in Arabic and English cosmetics advertisements
This study aims to critically analyze metaphors employed in Arabic cosmetics advertisements and compare them to those used in English advertisements. A specialized corpus including 250 advertisements (125 Arabic advertisements and 125 English ones) of ...
Ayah Alnajjar +1 more
doaj +1 more source
METAPHORICAL CONCEPTS AND THEIR IDEOLOGICAL FUNCTIONS IN ALURING VOTES FOR INDONESIAN PRESIDENCY
This study is to reveal the metaphor used in political talks among the supporters of running mates in Indonesian General Election of 2019, those are Jokowi as the incumbent, and Prabowo as the competitor.
Arif Budiman, Khristianto Khristianto
doaj +1 more source
Cross-linguistic Metaphorical Representation of the #MeToo Movement: Communicating Attitudes
The article focuses on the metaphorical conceptualisation of the #MeToo movement, which has spread virally as a hashtag used on social media in an attempt to demonstrate the widespread prevalence of sexual assault and harassment. The #MeToo movement as a
Jurga Cibulskienė
doaj +1 more source
Abstract Research Summary While much of the literature on complex global environments builds on studies of multinationals from mature markets, little is known about how firms from emerging markets understand and cope with complexity. This paper builds on a longitudinal case study of Zhejiang Geely Holding Group (ZGH) in the post‐acquisition process of ...
Anna Jonsson, Jan‐Erik Vahlne
wiley +1 more source
Britain’s withdrawal of its EU membership has a number of political and economic implications for UK–EU relations. In seeking to understand the 2016 EU referendum outcome, it is insightful to study the historical development of discourses representing ...
Anna Islentyeva, Deborah Dunkel
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The Governance of Economic Unionism after the United Kingdom Internal Market Act
Abstract With the United Kingdom having finally withdrawn from the European Union, and with a new Trade and Cooperation Agreement in place to begin to manage their economic relationship, it might be thought that the constitutional drama of ‘Brexit’ was finally at an end.
Kenneth A. Armstrong
wiley +1 more source
Mapping and contesting peer selection in digitalized public sector benchmarking
Abstract This paper investigates the influence of digitalization on different modes of peer selection in public sector benchmarking. We do so in the context of a field study of the impact of “Kolada”—a digital database and benchmarking device comparing the performance of Swedish municipalities.
Wai Fong Chua, Johan Graaf, Kalle Kraus
wiley +1 more source

