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Artificial intelligence (AI)-enabled CRM capability in healthcare: The impact on service innovation
International Journal of Information Management, 2023Vincent Dutot
exaly
Adoption of artificial intelligence-integrated CRM systems in agile organizations in India
Technological Forecasting and Social Change, 2021Sheshadri Chatterjee +2 more
exaly
The role of social media in the engagement and information processes of social CRM
International Journal of Information Management, 2020Paul Harrigan +2 more
exaly
From CRM to social CRM: A bibliometric review and research agenda for consumer research
Journal of Business Research, 2022Rodrigo Pérez-Vega +2 more
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Understanding CRM adoption stages: empirical analysis building on the TOE framework
Computers in Industry, 2019Frederico Cruz-Jesus, Tiago Oliveira
exaly
Innovative CRM and Performance of SMEs: The Moderating Role of Relational Capital
Journal of Open Innovation: Technology, Market, and Complexity, 2020Nagwan Abdulwahab Alqershi +1 more
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