Results 221 to 230 of about 165,474 (263)

A Green Consumer‐Based Approach to Advance Branding Strategies in Experiential Consumption Contexts. Insight From the Cruise Industry

open access: yesBusiness Strategy and the Environment, EarlyView.
ABSTRACT Growing environmental awareness has intensified demand for sustainability and transparency, especially in cruise tourism, a high‐impact and highly scrutinised service context. This study examines how green consumption values (GCV) shape passengers' perceptions of the credibility of green marketing claims (believability) and, in turn, influence
Marcello Risitano   +3 more
wiley   +1 more source

The Moral Manager in the Market: How CFOs' Ethical Intelligence Drives ESG Investment in Emerging Economies' Dual Markets

open access: yesBusiness Strategy and the Environment, EarlyView.
ABSTRACT What propels a CFO in an emerging economy to champion ESG investments when formal regulations are weak? Moving beyond structural explanations, we provide a behavioural account arguing that a manager's internal ethical compass—moral intelligence (MI)—is a key driver.
AmirHossein ArminKia   +4 more
wiley   +1 more source

Prosumers and Sustainable Market Governance: Development of the Community‐Oriented Marketing Approach Scale

open access: yesBusiness Strategy and the Environment, EarlyView.
ABSTRACT This research develops and empirically validates the Community‐Oriented Marketing Approach (COMA), a 20‐item multidimensional scale designed to measure prosumer perceptions within participatory market systems. COMA conceptualizes prosumers as active co‐value creators and institutional agents, driving sustainable market governance.
Alpaslan Kelleci, Oguzhan Essiz
wiley   +1 more source

Psychometric Properties of the Greek Version of the Inpatient Dignity Scale. [PDF]

open access: yesHealthcare (Basel)
Gkarliaridou M   +5 more
europepmc   +1 more source

Green Transformational Leadership and Corporate Environmental Performance: An Environmental Innovation Perspective From an Emerging Economy

open access: yesBusiness Strategy and the Environment, EarlyView.
ABSTRACT We investigate the relationship of green transformational leadership (GTL) and corporate environmental performance (CEP) as an environmental strategy implementation challenge in Bangladesh's telecommunications industry. Drawing on environmental innovation theory, AMO, and social exchange perspectives, we examine the direct association between ...
Mohammad Nurul Alam   +4 more
wiley   +1 more source

Agentic AI and Circular Procurement Performance: An Empirical Study

open access: yesBusiness Strategy and the Environment, EarlyView.
ABSTRACT Organizations that practice circular procurement in this rapidly changing world face many uncertainties. However, emerging digital technologies, such as agentic AI, can help manage resources and improve responsiveness to better serve both internal and external customers.
Surajit Bag   +3 more
wiley   +1 more source

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