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Marketing and Advertisement in Cross-Border E-Commerce

2021
Recently, cross-border e-commerce has been growing rapidly among the developed and developing countries. Marketing managers design marketing and advertising strategies targeted to local and across the country. Companies need to develop separate marketing programs for different country and diverse cultural context.
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Supply Chain in Cross-Border E-Commerce

2021
Cross-border e-commerce has emerged with significant attention in the field of international trade. Exports and imports are more integrated with the revolutionary e-commerce platforms where people can buy things from other countries at their fingertips.
Md. Nuruzzaman, Alicia Neva Weber
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Supply Chains of Cross-Border e-Commerce

2017
A feature of e-commerce is worldwide coverage. Almost any person or company can be a customer of an online shop. However, this common availability is in practice quite apparent. Despite the dynamic development of e-commerce, communication in other languages, the form of payment, currency, legal and tax conditions, as well as the delivery of products ...
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Cross-Border E-Commerce Logistics

the market's future lies in the fusion of technology-driven logistics, regulatory simplification, and sustainability-focused strategies—paving the way for a more connected, agile, and resilient global e-commerce ecosystem.
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Cross-Border E-Commerce

2023
Qinghong Shuai, Zhongjun Li, Yun Zhang
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A Study on the Applications of Big Data in Cross-Border E-Commerce

2018 IEEE 15th International Conference on e-Business Engineering (ICEBE), 2018
Big data, with 4V features, distributed data processing and business intelligence analysis capabilities, is in many ways capable of promoting marketing, improving customers' relation management, optimizing logistics and operational efficiency of cross-border e-commerce. This article studies the big data platform structure and commercial value for cross-
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B2C cross-border E-commerce logistics mode selection considering product returns

International Journal of Production Research, 2021
Zhi-Ping Fan
exaly  

Barriers to European cross-border E-commerce

2017
We analyse survey data to investigate the main barriers to European cross-border e-commerce. We investigate the determinants of selling online, as well as the frequency and determinants of cross-border e-commerce, and the role of barriers. Large firms, which are part of a group, are more likely to sell online.
Coad, Alexander, Duch-Brown, Néstor
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Cross-Border E-Commerce Development and Challenges in China: A Systematic Literature Review

Journal of Theoretical and Applied Electronic Commerce Research, 2022
Aijun Liu, Maurice Osewe, Yangyan Shi
exaly  

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