Results 271 to 280 of about 6,500,234 (345)
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Journal of Destination Marketing & Management, 2018
Cultural distance is a key factor in international tourism. This study aims to use the perceptual measure of cultural distance to investigate: (1) the impact of destination familiarity and geographic distance on perceived cultural distance (PCD); and (2)
HongBo Liu, Yang Yang
exaly +2 more sources
Cultural distance is a key factor in international tourism. This study aims to use the perceptual measure of cultural distance to investigate: (1) the impact of destination familiarity and geographic distance on perceived cultural distance (PCD); and (2)
HongBo Liu, Yang Yang
exaly +2 more sources
Cultural distance and psychic distance: refinements in conceptualisation and measurement
Journal of Marketing Management, 2008Cultural distance and psychic distance are two concepts that are widely used in the marketing literature to assess the differences between countries. The purpose of this study is to draw attention of researchers and managers to the general failure in the literature to differentiate between the cultural distance and psychic distance concepts. A critical
Carlos M P Sousa
exaly +2 more sources
International Marketing Review, 2022
PurposeThis research draws upon construal level theory to investigate how brands can develop effective international marketing strategies using country image versus product image across international markets with different cultural distances between them.
F. Septianto +3 more
semanticscholar +1 more source
PurposeThis research draws upon construal level theory to investigate how brands can develop effective international marketing strategies using country image versus product image across international markets with different cultural distances between them.
F. Septianto +3 more
semanticscholar +1 more source
Studies in Higher Education, 2021
Cultural intelligence (CQ) is critical to students’ academic and career success. Drawing on experiential learning theory, the current study investigates the extent to which students’ prior international experience and short-term study abroad destinations
Marina Iskhakova +3 more
semanticscholar +1 more source
Cultural intelligence (CQ) is critical to students’ academic and career success. Drawing on experiential learning theory, the current study investigates the extent to which students’ prior international experience and short-term study abroad destinations
Marina Iskhakova +3 more
semanticscholar +1 more source
International journal of human resources management, 2021
The purpose of this paper is to explore the relationship between motivational cultural intelligence and cultural adjustment of expatriate talent through the lens of cultural distance.
Hemin Song +2 more
semanticscholar +1 more source
The purpose of this paper is to explore the relationship between motivational cultural intelligence and cultural adjustment of expatriate talent through the lens of cultural distance.
Hemin Song +2 more
semanticscholar +1 more source
Social support and cultural distance: Sojourners’ experience in China
, 2021Previous research has pinpointed that social support from host, co-national, and other international friends plays a pivotal role in successful adaptation to a new culture, yet research on this topic pertaining to China is inadequate.
A. English +2 more
semanticscholar +1 more source
Journal of Knowledge Management, 2021
Purpose The purpose of this study is to explore a phenomenon in knowledge management that has been given scant attention: the influence of cultural distance on inter-organizational knowledge transfer in the context of multinational companies involving ...
Dasun Bhagya Sapuarachchi
semanticscholar +1 more source
Purpose The purpose of this study is to explore a phenomenon in knowledge management that has been given scant attention: the influence of cultural distance on inter-organizational knowledge transfer in the context of multinational companies involving ...
Dasun Bhagya Sapuarachchi
semanticscholar +1 more source