Results 311 to 320 of about 4,924,917 (346)

The Word Became Culture

2020
openaire   +1 more source

Cultural context in word-of-mouth activity

, 2016
C. Tercia, T. Teichert
semanticscholar   +1 more source

Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site

Journal of Marketing, 2009
Michael Trusov, Koen Pauwels
exaly  

Electronic word-of-mouth in hospitality and tourism management

Tourism Management, 2008
Stephen W Litvin, Ronald Goldsmith, Bing Pan   +2 more
exaly  

Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities

Journal of Marketing, 2010
Robert V Kozinets, Kristine De Valck
exaly  

Word of Mouth for Movies: Its Dynamics and Impact on Box Office Revenue

Journal of Marketing, 2006
Yong Liu
exaly  

Words and Implicit Culture

Modern Linguistics, 2019
openaire   +1 more source

Memory The Curious History of a Cultural Code Word

, 2016
S. Stern
semanticscholar   +1 more source

Cultural constraints in management theories

, 1993
G. Hofstede
semanticscholar   +1 more source

Social interaction-based consumer decision-making model in social commerce: The role of word of mouth and observational learning

International Journal of Information Management, 2017
Yichuan Wang
exaly