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Predictive Modeling for Customer Churn
Customer churn is a major concern for the banking industry, where retaining existing customers is often more profitable than acquiring new ones. With increasing competition from digital banks and fintech startups, it has become vital for traditional banks to proactively identify customers who are likely to leave.Dr. AS Arunachalam, B Sathya Moorthy
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Customer churn prediction system: a machine learning approach
Computing, 2021Praveen Lalwani +3 more
semanticscholar +1 more source
Understanding Customer Experience Throughout the Customer Journey
Journal of Marketing, 2016Peter C Verhoef
exaly
Customer Churn and Intangible Capital
Journal of Political Economy Macroeconomics, 2023Scott R. Baker +2 more
openaire +1 more source
Profit-Driven Weighted Classifier with Interpretable Ability for Customer Churn Prediction
OmegaPing Jiang +5 more
semanticscholar +1 more source
Customer Engagement Behavior: Theoretical Foundations and Research Directions
Journal of Service Research, 2010Vikas Mittal, Doreen Pick
exaly

